Digital Marketing Specialist
Pubblicato il 23-08-2026 - Exein in Roma
About Us
The physical and digital worlds are merging. Vehicles, medical devices, industrial systems, critical infrastructure: security hasn't kept pace. AI is accelerating everything, from the capabilities of the systems we depend on to the sophistication of the threats targeting them. A software vulnerability can now have physical consequences. A physical breach can compromise entire digital ecosystems. Billions of devices operate with little to no protection, and traditional approaches can't keep up. Not at this scale, not at this speed, and not across this diversity of systems.
Exein exists to solve this. We build the security layer for a world where physical and digital threats are no longer separate problems, from kernel-level runtime protection on embedded devices to cloud-native platforms that analyze, protect, and prove compliance across entire device fleets. We're not patching the old model. We're building security from the core out.
About The Role
We are looking for a Digital Marketing Specialist who combines technical skills, growth instincts,
and creative vision to run Exein's marketing engine end-to-end — from CRM and data foundations to paid acquisition and video creative. Reporting to the Head of Marketing, you'll generate qualified leads, optimize conversion performance, and run growth experiments to expand Exein's presence in the embedded and Physical AI cybersecurity.
Key Responsibilities
CRM, Email Marketing, Landing Pages & Data Tracking
- Build and optimize lead nurture workflows, trigger campaigns, and retention strategies in Salesforce Marketing Cloud.
- Own email marketing end-to-end: templates, copy, A/B testing, scheduling, deliverability.
- Manage segmentation, database hygiene, and lifecycle metrics.
- Configure GA4 and GTM to ensure accurate tracking across ads, web, and pipeline stages.
Paid Acquisition & Growth (ADV)
- Plan and optimize paid media across Google (Search, Display, YouTube), Meta, and LinkedIn.
- Run campaigns around lea