Inbound Marketing Specialist
Pubblicato il 23-08-2026 - Innovation Roundtable® in Roma
About Innovation Roundtable
Innovation Roundtable is a global network for innovation executives in large international companies. We organize executive conferences for innovation leaders in addressing strategic and operational cha
llenges.
Our members include innovation professionals from leading organizations across industries who collaborate to exchange best practices and insights. We are an international team that values ownership, collaboration, continuous learning, and practical problem-solving. Our working environment offers flexibility, autonomy, and the opportunity to contribute to meaningful projects with global impact.
About the Role
We are looking for an Inbound & Growth Marketing Specialist to help us grow qualified reach and lead generation for our conferences and membership network - turning the content generated through our events into a repeatable inbound and lifecycle marketing engine, while running structured marketing experiments.
The role is fully remote and offers real ownership over how we plan, test,
and measure our marketing — working closely with international colleagues. You will work hands-on across content, email, SEO/search visibility and distribution, while collaborating with colleagues in Marketing, Sales, Programme, Social & Video.
Key Responsibilities
- Own and improve inbound & growth marketing execution across content, email, website, SEO, and social distribution. Support paid campaigns when relevant.
- Repurpose event generated content: recordings, transcripts, interviews, speaker insights, and member stories into useful content packages
- Coordinate organic amplification with host and member company communication teams, speakers, members and attendees.
- Write and continuously test conversion-focused messaging for individual events and audiences
- Build, optimize, and maintain landing pages and registration funnels, and run structured tests on what actually moves signups (subject lines, invite formats, audience framing)
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