Specjalista ds. PR-u
Pubblicato il 23-08-2026 - ING ITALIA in Italia
ING Bank N.V. is looking for a Paid Media Expert
Activities :
As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.
Responsibilities :
- Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
- Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
- Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
- Ensure tracking and measurement infrastructure is correctly implemented across campaigns
- Act as the technical challenger to our agency partners and push for smarter, faster delivery
- Work closely with peers across SEO, content and CRO to align on a shared growth agenda
- Work closely with key stakeholders across product, sales and brand to drive impact
Required skills :
Experience of at least 5 in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of the main performance channels including hands on experience in Search Console
Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
Contract offer:
Working conditions : Permanent employment contract
Working hours: Tempo pieno (37 hours per week)
Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
Location : Milan (hybrid)
Starting annual base