Digital Analyst
Pubblicato il 23-08-2026 - ING ITALIA in Pavia
ING Bank N.V. is looking for a Digital Analyst
Activities:
As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life.
You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.
Responsibilities:
- Acquisition funnel analysis identifying drop off points and opportunities for improvements
- Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation
- Study on page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues backup
- Translate data and behavioral insights into clear actionable recommendation for the Content Marketing Specialists
- Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion
- Build and maintain recurring dashboards and reporting track funnel health and conversion KPI’s over time
- Support the design of A/B tests by providing data data backend hypothesis and post test analysis
Required skills:
Experience of at least 5 years in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Engineering, Economics
Knowledge of the English language
Knowledge of analysis in user digital behaviour (APP&WEB;)
Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
Contract offer:
Working conditions : Permanent employment contract
Working hours: Tempo pieno (37 hours per week)
Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in t