General Manager

22 ago - Milano
Net Zero Evolution

ppYou've built markets, not simply managed them.
You know how to create demand, turn early interest into revenue and establish a premium brand in a new territory, without needing a corporate infrastructure around you.
/ppThis is the opportunity to take ownership of Italy for a fast-growing British electric mobility business entering its next phase of European expansion.
/ppYou'll effectively run Italy as your own startup.
There's a proven product, backing from an experienced international team and lessons to draw on from successful European launches.
But the decisions, relationships and commercial momentum in Italy will be yours to create.
/ph3Why this role /h3pItaly is a genuine zero-to-one opportunity, with a year-one revenue ambition approaching €2m and significant freedom over how you get there.
/ppYou'll decide what the local operation needs to look like, where the brand should establish its presence, which partnerships can accelerate growth and how to turn customers from interested prospects into passionate advocates.
/ppThis isn't a traditional General Manager role where success means maintaining an established operation.
You're here to build one.
/ph3What you'll do /h3pYou'll take ownership of the Italian PL, converting orders into revenue while building a commercially sustainable and profitable market.
/ppYour focus will be growth.
You'll develop partnerships, create local brand awareness, represent the business with press and senior stakeholders and identify smart ways to put the product in front of the right customers.
/ppAlongside that commercial responsibility, you'll establish a lean local team across sales,



delivery and after-sales.
You'll have access to experienced marketing, sales and operational teams elsewhere in the business, but you'll retain significant autonomy over what happens in Italy.
/ph3About the company /h3pThis is a design-led British electric mobility brand creating premium products that bring together engineering, technology and distinctive style.
/ppThe business has already demonstrated that its model can travel successfully across European markets.
Italy represents the next chapter: combining an established brand and product with the energy and freedom of launching something new.
/ph3About you /h3pYou could currently be a Country Manager, General Manager, Commercial Director or senior market leader within a startup, scale-up or entrepreneurial consumer brand.
/ppExperience in D2C, premium consumer products, automotive, motorcycles, mobility or another high-ticket category would be particularly relevant.
You'll understand longer, considered sales cycles and know how to create demand rather than waiting for it.
/ppCommercial instinct matters more than corporate polish.
You're confident building relationships, representing a premium brand and making decisions with incomplete information.
You watch every euro, care about profitability and believe efficient growth beats growth at any cost.
/ph3Rewards growth /h3pThe salary is €70,000 plus meaningful company options, with flexibility for an exceptional candidate.
This is an ownership-led opportunity for someone excited by autonomy, impact and building long-term value.
/p /p #J-*****-Ljbffr

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