Media Planner - Freelance - Maternity Cover
Pubblicato il 22-08-2026 - Canali in Milano
Canali has been a paradigm of Italian tailored luxury and masculine elegance for over 90 years.
Since ****, it has promoted the values of Made in Italy excellence through its artisanal know-how, creating sartorial masterpieces of extraordinary fit and comfort in a perfect balance of elements that blends culture and history with style and taste.
Position Location
Milano (Italy)
Job Responsability
Support the definition, implementation, and monitoring of Digital Marketing and Media strategies across the full funnel, coordinating agencies, partners, and publishers
Coordinate activities with media agencies, external partners, and publishers, managing communication flow, operational alignment, and project development
Plan, implement, and monitor multichannel paid media campaigns using advertising, reporting, and web analytics tools, including Google Analytics 4 (GA4), Looker Studio, and Meta Business Manager, tracking KPIs and optimizations
Prepare periodic reports and presentations on media and branded content activities to support decision-making
Collaborate with E-commerce, Social Media, PR, Creative, and other stakeholders to ensure strategic consistency and effectiveness of activities
Support the management of offline media activities, including print planning and coordination with publishers, contributing to the development of branded content, native advertising, and special initiatives with editorial and external partners
Oversee media budget allocation and monitoring, contributing to budgeting, forecasting, and investment control, including administrative aspects (expenses, invoices, approvals)
Collaborate with performance marketing partners and E-commerce to optimize mid/low funnel activities in line with business objectives
Manage documentation and support materials for coordinating department activities
Requirements
At least 5 years of experience in similar roles
Good knowledge of English and Italian (C1); knowledge of German will be considered a plus
Excellent command of the Microsoft Office suite and knowledge of GA4, Looker Studio, and Meta Business Manager
Excellent organizational, planning, and analytical skills
Ability to work in a team, reliability, and precision
This position is open to freelance consultants.
The Company is an equal opportunity employer committed to providing a diverse and equitable workforce environment.
We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture.
We encourage applications from all genders, corners of the world and individual backgrounds.
Individuals who need to access information related to this job posting through alternative and adapted methods based on their specific type of disability, as well as any reasonable accommodations during the selection process, may send an email to