Senior Associate, Activation Linear Planning

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ppbAbout WPP Media /b /p pWPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
/p pWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
/p pThe bSenior Associate, Activation Linear Planning /b will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio).
This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies.
We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.
/p pbSkills and Experience /b /p ul liDesign, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.
/li liConduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.
/li liIndependently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS.
/li liMonitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance.
/li liActively participate in the definition of communication strategies, contributing data-driven insights and analytical perspectives.
/li liEffectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans.
/li liPresent plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.




/li li3+ years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media.
/li liIn-depth knowledge and proven experience in TV, Print, and Radio planning.
/li liProficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS /li liStrong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights.
/li liIndependent and proactive in project management, capable of working on multiple projects simultaneously.
/li liExcellent attitude for teamwork and collaboration.
/li liPrecision, meticulous attention to detail, and a strong results-oriented approach.
/li liBachelor's degree or equivalent cultural background.
/li liExcellent command of English (written and spoken).
/li liExcellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
/li /ul pbLife at WPP Media Benefits /b /p pOur passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity.
We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
/p pWeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress.




This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
/p pWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
/p pWhile we appreciate all applications received, only those candidates selected for an interview will be contacted.
/p ul liCorporate Benefits Discounts Platform /li liLanguage Platform: Access to English and 49 other languages, plus 1 complimentary guest account /li liDedicated e-learning platform for all employees (at least ****+ courses) /li liTicket Restaurant for every working day /li liCompany-paid Life Insurance /li liTax Assistance Services Support (tax return) /li /ul pThe Gross Annual Pay range for this position at the time of this posting is indicated below.
This reflects part of our broader group's compensation framework across diverse agencies and disciplines.
For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline.
Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ineho