Director of Sales

24 ago - Sciacca
Experteer Italy

As Director of Sales for Verdura Resort, you will lead the property's sales strategy to drive revenue growth and profitability. You will manage key accounts, develop new business, and shape long-term market positioning, collaborating with Revenue Management, Marketing, and Operations. You’ll oversee the Golf segment and lead the sales team to achieve targets across luxury leisure, corporate, and groups markets. This role combines strategic planning with hands-on leadership in a world-class resort environment.
Ongoing training and development
Inclusive and flexible environment
Discounted hotel rates (35 per night for 6 months)
50% discount at Company bars/restaurants
20% discount on wellness treatments and Irene Robusto products
Define and execute Verdura’s sales strategy to grow revenue through key accounts and new business
Strengthen relationships across luxury leisure, corporate, groups, and strategic markets (NA focus)
Contribute to annual business planning, budgeting,



and the Sales & Marketing Plan
Collaborate with Revenue Management, Marketing, and Operations to optimize pricing and channel mix
Coordinate with Global Sales Offices to expand awareness and opportunities internationally
Monitor market trends and competitive activity to identify opportunities and action plans
Lead and develop the Sales team to meet targets and foster cross-functional collaboration
Oversee the Golf segment and Golf Sales Manager to maximize golf revenue
Collaborate with Groups & Events Sales to drive enquiries and targets
Represent Verdura Resort at international trade shows, events, and workshops
Senior Sales leadership experience in luxury hospitality
Strong knowledge of North American market, luxury consortia, and luxury travel trade
Experience in key

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