Senior Manager, Brand Marketing, EMEA | Minimally Invasive Surgery Visualization

24 ago - Roma
Experteer Italy

Senior Manager, Brand Marketing, EMEA | Minimally Invasive Surgery VisualizationIn this role you will lead the EMEA Visualization Marketing function to drive growth and market share for a medical imaging portfolio. You will build and inspire a multi-disciplinary team, shape regional marketing strategy, and align with sales to deliver impactful campaigns. You’ll develop insights from customers and thought leaders, and oversee branding, product lifecycle plans, and go-to-market execution. This is a hands-on leadership position that leverages collaboration across regions to elevate brand value and business results.career development and internal movement opportunitiesattractive salary and benefits packageperformance recognition programscollaborative and inclusive environmentLead, develop and coach a multi-layer team (direct and indirect reports) to reach full potential.Define and execute the annual and long-range marketing strategy for the EMEA Visualization business to meet growth and profitability targets.Collaborate with EMEA sales to align marketing and commercial priorities and drive market growth.Build relationships with industry thought leaders, customers and institutions to gain strategic insights.Oversee market access,



government affairs and health-economics initiatives in partnership with key stakeholders.Manage regional product lifecycles including launches and phase-outs; influence portfolio development and potential M&A; activity.Lead commercialization planning for new product development with Portfolio teams; guide branding, messaging and pricing.Identify education and brand experience opportunities; develop scalable customer engagement events with Education Manager.Develop Key Opinion Leaders (KOLs) for the brand and work with Global Marketing on upstream/downstream projects.Develop metrics to measure marketing impact on customer engagement and build P&L; understanding for the Visualization business in EMEA.Bachelor10+ years of experience in international marketing, product/brand management within MedTech, biotech, pharmaceuticals or healthcareExperience coaching/mentoring teams (4+ years preferred)Proven ability to lead marketing projects to timeliness, performance and growthExcellent interpersonal, persuasive and presentation skills; fluent in EnglishStrong collaboration and networking within a matrixed organizationAbility to relate to diverse stakeholders and customers across marketsStrategic thinking, analytical and problem-solving skillsAbility to navigate complex interdivisional procedures and confidential informationProficiency in Microsoft Office (Excel, Word & PowerPoint)Travel up to 40%MBA and capital equipment experience are preferred but not requiredIn this role you will lead the EMEA Visualization Marketing function to drive growth and market share for a medical imaging portfolio. You w… #J-18808-Ljbffr

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