24 ago - Roma
Experteer Italy
Senior Manager, Brand Marketing, EMEA | Sports MedicineIn this Senior Manager Brand Marketing role, you lead the EMEA Sports Medicine marketing drive, shaping strategy across Brand, Product Management and Sales Enablement. You will build and inspire a multi-faceted team, align with global strategy, and drive market-share growth through integrated marketing plans. You’ll collaborate with sales, develop insights from key customers and thought leaders, and oversee market access and health-economics workstreams. This is a high-impact opportunity to shape brand perception, product lifecycles, and commercial success in a leading medtech organization.competitive salary and benefitsrecognition for performancecollaborative and inclusive environmentopportunity to impact healthcare outcomesDefine and execute annual and long-range marketing strategy for EMEA Sports Medicine in alignment with global strategyLead and develop a team of ~4 direct and 9 indirect reports, fostering growth-oriented performanceCollaborate with EMEA sales to align marketing and commercial prioritiesDevelop relationships with customers, thought leaders, and institutions to generate strategic insightsOversee EMEA market access, government affairs,
and health-economics initiativesManage regional product lifecycles including launches and phase-outsSupport portfolio development via new product development, line extensions, and M&ALead; commercialization planning with Portfolio teamsManage branding, messaging, positioning, and pricing based on market insightsIdentify education and brand experience opportunities and coordinate scalable customer events Develop KOLs for the brand and partner with Global Marketing on upstream/downstream projectsDevelop metrics to evaluate marketing impact on customer engagement and financial performanceProvide performance analysis and define mitigating actions to achieve strategyIdentify cross-region/cross-division opportunities to drive growthTravel up to 40%Bachelor’s degree in a relevant field10+ years in international Marketing, Product/Brand Management, or healthcare-related fieldsExperience coaching/mentoring teams (4+ years preferred)Proven ability to lead/manage marketing projects and deliver growthExcellent interpersonal, persuasion, and presentation skills in EnglishStrong collaboration and network-building within a matrix organization Ability to relate to diverse markets and cultures Strong strategic-thinking, analytical, and problem-solving skills Ability to navigate complex interdivisional procedures and policiesProficient in Microsoft Office (Excel, Word, PowerPoint) #J-18808-Ljbffr
02 set - Roma
Service Key S. P. A
02 set - Sesto Calende
Leonardo
02 set - Milano
GIACOMO MILANO
02 set - Feltre
Universiis Società Cooperativa Sociale