Paid Media Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7itwt3

ING Bank N.V. is looking for a Paid Media Expert

Activities

As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.

You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.

Responsibilities
- Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
- Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
- Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
- Ensure tracking and measurement infrastructure is correctly implemented across campaigns
- Act as the technical challenger to our agency partners and push for smarter, faster delivery




- Work closely with peers across SEO, content and CRO to align on a shared growth agenda
- Work closely with key stakeholders across product, sales and brand to drive impact

Required skills

Experience of at least 5 in the role

Ability to manage critical situations through good decision-making skills

Degree in field Digital Marketing, Statistics, Economics, Engineering

Knowledge of the English language

Knowledge of the main performance channels including hands on experience in Search Console

Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform

Contract offer

Working hours: Tempo pieno (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Starting annual base salary from: 56.000€

Variable remuneration: in line with the applicable

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7itwt3