Industry: International Consumer / Lifestyle BrandContract: Permanent | Full-timeReporting to: Marketing DirectorFor an international company entering a new phase of digital growth, Ali Professional is looking for a:based in Bologna.We are looking for someone who lives comfortably between two worlds.Creativity and performance.Someone who understands that a beautiful campaign is not enough if nobody sees it.And that millions of impressions mean very little if nobody remembers the brand behind them.THE ROLEReporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies.You will have responsibility for the entire digital ecosystem: from strategy and media planning to content, performance and analytics.WHAT YOU WILL DODefine the annual digital marketing roadmapTranslate business objectives into digital prioritiesDevelop integrated acquisition, engagement and retention strategiesIdentify new platforms, formats and digital opportunitiesMonitor competitors, consumer behaviour and emerging trendsContribute to the evolution of the overall customer journeyPERFORMANCE MARKETINGManage paid media strategy across search, social and displayCoordinate acquisition and retargeting campaignsMonitor CAC, ROAS, conversion rates and other key performance indicatorsOptimise campaigns based on data and business resultsManage relationships with media and performance agenciesAllocate budgets across channels according to performanceSOCIAL & CONTENTDefine social media strategy together with Brand and Communication teamsDevelop editorial and content prioritiesIdentify new formats and opportunities for audience growthCoordinate creators,

agencies and external partnersEnsure consistency between brand positioning and digital executionCRM & CUSTOMER JOURNEYSupport CRM and customer engagement strategiesContribute to lead nurturing and retention programmesIdentify opportunities for personalisationAnalyse customer behaviour across digital touchpointsDATA & ANALYTICSDigital marketing without data is just an opinion.You will:Define digital KPIs and dashboardsAnalyse campaign and channel performanceIdentify opportunities for optimisationPresent results and recommendations to senior stakeholdersSupport increasingly data-driven marketing decisionsINNOVATION & AIWe are particularly interested in candidates who are curious about what comes next.You will explore how AI, automation and emerging technologies can improve content creation, personalisation, media optimisation and customer experience.Not because AI is fashionable.Because the best digital marketers are constantly looking for a better way to work.WHO WE ARE LOOKING FORYou ideally bring:5+ years of experience in Digital MarketingExperience within consumer, lifestyle, retail, services, technology or other brand-driven environmentsStrong knowledge of paid media and performance marketingUnderstanding of SEO, SEM, social media and CRMExperience with analytics and marketing dashboardsExperience managing agencies and external partnersStrong analytical mindsetExcellent project management capabilitiesItalian and English fluencyExperience within an international environment will be considered an advantage.THE PACKAGEPerformance BonusInternational ProjectsProfessional DevelopmentFinal compensation will reflect experience and seniority.WHY BOLOGNA?Because ambitious careers don't only happen in Milan.Bologna combines an extraordinary quality of life with one of Italy's most dynamic business ecosystems.Technology.And companies increasingly looking for professionals capable of bringing an international perspective to their business.And if Marketing, Communication and Digital are your world, stay close.The map keeps growing. xysqume And the next city could be yours.Ali Professional | Experience Consulting#AliProfessional #DigitalMarketingManager #DigitalMarketing #Bologna #MarketingJobs #PerformanceMarketing #SocialMedia #CRM #ArtificialIntelligence #MarketingCareers #ExperienceConsulting
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Digital Marketing Manager | Bologna

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