ppbIndustry: /b International Consumer / Lifestyle Brand /ppbContract: /b Permanent | Full-time /ppbReporting to: /b Marketing Director /ppFor an international company entering a new phase of digital growth, bAli Professional /b is looking for a: /ppbased in bBologna /b. /ppWe are looking for someone who lives comfortably between two worlds. /ppbCreativity and performance. /b /ppSomeone who understands that a beautiful campaign is not enough if nobody sees it. /ppAnd that millions of impressions mean very little if nobody remembers the brand behind them. /ph3THE ROLE /h3pReporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies. /ppYou will have responsibility for the entire digital ecosystem: from strategy and media planning to content, performance and analytics. /ph3WHAT YOU WILL DO /h3ulliDefine the annual digital marketing roadmap /liliTranslate business objectives into digital priorities /liliDevelop integrated acquisition, engagement and retention strategies /liliIdentify new platforms, formats and digital opportunities /liliMonitor competitors, consumer behaviour and emerging trends /liliContribute to the evolution of the overall customer journey /li /ulh3PERFORMANCE MARKETING /h3ulliManage paid media strategy across search, social and display /liliCoordinate acquisition and retargeting campaigns /liliMonitor CAC, ROAS,

conversion rates and other key performance indicators /liliOptimise campaigns based on data and business results /liliManage relationships with media and performance agencies /liliAllocate budgets across channels according to performance /li /ulh3SOCIAL CONTENT /h3ulliDefine social media strategy together with Brand and Communication teams /liliDevelop editorial and content priorities /liliIdentify new formats and opportunities for audience growth /liliCoordinate creators, agencies and external partners /liliEnsure consistency between brand positioning and digital execution /li /ulh3CRM CUSTOMER JOURNEY /h3ulliSupport CRM and customer engagement strategies /liliContribute to lead nurturing and retention programmes /liliIdentify opportunities for personalisation /liliAnalyse customer behaviour across digital touchpoints /li /ulh3DATA ANALYTICS /h3pDigital marketing without data is just an opinion. /ppYou will: /pulliDefine digital KPIs and dashboards /liliAnalyse campaign and channel performance /liliIdentify opportunities for optimisation /liliPresent results and recommendations to senior stakeholders /liliSupport increasingly data-driven marketing decisions /li /ulh3INNOVATION AI /h3pWe are particularly interested in candidates who are curious about what comes next. /ppYou will explore how bAI, automation and emerging technologies /b can improve content creation, personalisation, media optimisation and customer experience. /ppNot because AI is fashionable.

/ppBecause the best digital marketers are constantly looking for a better way to work. /ph3WHO WE ARE LOOKING FOR /h3pYou ideally bring: /pulli5+ years of experience in Digital Marketing /liliExperience within consumer, lifestyle, retail, services, technology or other brand-driven environments /liliStrong knowledge of paid media and performance marketing /liliUnderstanding of SEO, SEM, social media and CRM /liliExperience with analytics and marketing dashboards /liliExperience managing agencies and external partners /liliStrong analytical mindset /liliExcellent project management capabilities /liliItalian and English fluency /li /ulpExperience within an international environment will be considered an advantage. /ph3THE PACKAGE /h3ulliPerformance Premio /liliInternational Projects /liliProfessional Development /li /ulpFinal compensation will reflect experience and seniority. /ph3WHY BOLOGNA? /h3pBecause ambitious careers don't only happen in Milan. /ppBologna combines an extraordinary quality of life with one of Italy's most dynamic business ecosystems. /ppTechnology. /ppAnd companies increasingly looking for professionals capable of bringing an international perspective to their business. /ppAnd if Marketing, Communication and Digital are your world, stay close. /ppThe map keeps growing. /ppAnd the next city could be yours. /ppbAli Professional | Experience Consulting /b /pp#AliProfessional #DigitalMarketingManager #DigitalMarketing #Bologna #MarketingJobs #PerformanceMarketing #SocialMedia #CRM #ArtificialIntelligence #MarketingCareers #ExperienceConsulting /p /p #J-18808-Ljbffr

Digital Marketing Manager | Bologna

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