Brand Manager - Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ivntu

ppbDo you want a job that matches your ambition and your lifestyle?
/b /p /brpbRead on to discover the profile we're looking for!
/b /p /brpbAbout the Role /b /p /brpLa Redoute is one of France's leading home décor and lifestyle brands.
To support our growth in Italy, we are looking for a bBrand Manager /b bItaly /bto join our local Marketing Communication team based in Milan.
/p /brpReporting to the bHead of Marketing Communication Italy /b, you will play a key role in strengthening brand awareness, reputation, and engagement for both bLa Redoute /band bAMPM /b in the Italian market.
You will work closely with local stakeholders while also collaborating with Global Brand teams and international counterparts across the Group.
Acting as a central point of coordination between internal teams and external communication partners, you will ensure the effective implementation of impactful communication strategies and local brand activations.
/p /brpYou will join a young, passionate, and collaborative team, working from our inspiring showroom and offices located in the heart of Milan.
/p /brpbKey Responsibilities /b /p /brulliDefine and implement the local communication strategy in alignment with global brand guidelines.
/li /brliStrengthen the positioning and differentiation of bLa Redoute /band bAMPM /b in the Italian market.
/li /brliLead PR activities, media relations, and influencer marketing initiatives.
/li /brliManage and coordinate external agencies, PR partners, content creators, and influencers, ensuring high-quality execution and strong performance.
/li /brliDevelop and coordinate the local social media strategy and content plan.




/li /brliEnsure brand consistency across all communication channels and customer touchpoints.
/li /brliOrganize and manage showroom activations, press events, media visits, and influencer experiences.
/li /brliOversee the production of local photo and video content, ensuring quality and brand alignment.
/li /brliCollaborate closely with CRM, E-commerce, and Traffic teams to deliver a cohesive customer experience.
/li /brliSupport the development of B2B and corporate communication initiatives.
/li /brliMonitor market trends, competitors, and emerging communication opportunities.
/li /ul /brpbProfile /b /p /brulli4–6 years of experience in PR, Communications, Brand Management, or Influencer Marketing.
/li /brliStrong writing, storytelling, and stakeholder management skills.
/li /brliSolid understanding of media relations, social media, and influencer ecosystems.
/li /brliExcellent project management and organizational abilities.
/li /brliPassion for branding, design, lifestyle, and customer experience.
/li /brliProactive, hands-on, and results-oriented mindset.
/li /brliFluent in Italian and English; French is a plus.
/li /ul /brpbWhat We Offer /b /p /brulliThe opportunity to contribute to the growth of two inspiring brands in the home and lifestyle sector.
/li /brliA dynamic, international environment with regular interaction with global teams.
/li /brliA young, collaborative, and supportive local team.
/li /brliAn inspiring workplace in our beautiful showroom and offices located in central Milan.
/li /brliHybrid Flexible: Our default setup is hybrid – 3 days a week at our office and 2 days of remote work.
/li /ul /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ivntu