ppBenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers' lives, is currently looking for a bProduct Manager B2C /bwho will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).
br/br/The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories.
The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.br/br/While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.br/br/This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.br/br/ /pulliProduct Lifecycle Portfolio Management /liliOwn the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction.
/liliDevelop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning.
/liliMonitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
/liliCoordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar.
/liliProvide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions.
/liliE-Commerce Digital Channel Development /liliLead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms.
/liliManage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate.

/liliOwn sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements.
/liliTrack and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management.
/liliIdentify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models.
/liliSupport Business Development Channel Expansion /liliSupport the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy.
/liliDevelop joint business plans with key account partners, including promotional investment, in-store visibility, training, and co-marketing initiatives.
/liliWork closely with the B2C BDM to ensure sell-in execution, stock availability, and revenue target achievement.
/liliSupport pricing strategy and margin analysis across channels, ensuring competitiveness without channel conflict.
/liliMarketing Brand Awareness /liliCollaborate with the Marketing Communications Manager to develop product-led content: landing pages, product videos, comparison tools, and review seeding.
/liliBrief and oversee influencer/media review programmes for new product launches; manage review unit allocation and follow-up.
/liliDrive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars.
/liliProvide product training and sales tools to retail staff and key partner teams.
/li /ulh3Industry Experience /h3br/strongRequired Qualifications Experience /strongbr/ulliAt least 5 years of experience in product management, category management, or e-commerce experience in consumer electronics, IT peripherals, or lifestyle technology.
/liliPrior experience with projector or home cinema product categories is highly desirable.
Familiarity with BenQ's projector lineup (W-series Home Cinema, TK series 4K, GP/GP20 portable) and competitive positioning is a plus.

/liliBroader familiarity with BenQ's B2C ecosystem (monitors, Gaming, ScreenBar) is a plus; full product training will be provided at onboarding.
/li /ulh3E-Commerce Expertise /h3ulliHands-on experience managing e-commerce business, including content revamp, sponsored advertising, and performance optimisation.
/liliProven ability to drive organic ranking improvement through content, review strategy, and listing quality enhancements.
/liliAbility to leverage digital shelf and e-commerce analytics to identify performance gaps and translate insights into concrete optimisation actions.
/liliUnderstanding of Italian e-commerce landscape: online market dynamics, major Italian e-tailers, and emerging Direct-to-Consumer models.
/li /ulh3Business Development Analytical Skills /h3ulliTrack record of developing and executing joint business plans with retail or online partners.
/liliComfortable with PL accountability, sell-through analysis, and promotional ROI evaluation.
/liliExperience presenting business cases and product plans to senior management or international HQ stakeholders.
/liliProficient in Excel/Google Sheets for data analysis; experience with Power BI or similar reporting tools is a plus.
/liliProven capability to multitask and manage several projects at the same time, with ability to meet tight deadlines and to prioritize when needed /liliComfortable working with cross-functional teams across sales, marketing, logistics, and finance.
/li /ulh3Contract we offer /h3pWe offer a challenging position within a global organization.
In addition to a permanent employment contract and a compensation package aligned with market standards, we provide the selected candidate with the opportunity to work autonomously while taking on interesting and diverse responsibilities.
/ppThe compensation package includes, for indicative purposes only, a gross annual salary (RAL) ranging between €40,000 and €50,000, with the actual amount to be determined based on the candidate's qualifications, experience, and skills.
In addition, a variable compensation component is provided, consisting of a quarterly bonus linked to the achievement of agreed performance objectives.
/ph3We are looking for /h3pThe position will be based in BenQ Italy HQ in Sesto S. Giovanni (Milan), so residence in Milan area is preferable, even if a Lavoro da remoto Policy applies to all BenQ Italy employees.
CV is in English (preferably) or Italian.
/p /p #J-*****-Ljbffr

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