Digital Marketing Manager | Bologna

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7iwuh4

Industry: International Consumer / Lifestyle Brand

Contract: Permanent | Full-time

Reporting to: Marketing Director

For an international company entering a new phase of digital growth, Ali Professional is looking for a:

based in Bologna .

We are looking for someone who lives comfortably between two worlds.

Creativity and performance.

Someone who understands that a beautiful campaign is not enough if nobody sees it.

And that millions of impressions mean very little if nobody remembers the brand behind them.

THE ROLE

Reporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies.

You will have responsibility for the entire digital ecosystem: from strategy and media planning to content, performance and analytics.

WHAT YOU WILL DO

- Define the annual digital marketing roadmap
- Translate business objectives into digital priorities
- Develop integrated acquisition, engagement and retention strategies
- Identify new platforms, formats and digital opportunities
- Monitor competitors, consumer behaviour and emerging trends
- Contribute to the evolution of the overall customer journey

PERFORMANCE MARKETING

- Manage paid media strategy across search, social and display
- Coordinate acquisition and retargeting campaigns
- Monitor CAC, ROAS, conversion rates and other key performance indicators
- Optimise campaigns based on data and business results
- Manage relationships with media and performance agencies




- Allocate budgets across channels according to performance

SOCIAL & CONTENT

- Define social media strategy together with Brand and Communication teams
- Develop editorial and content priorities
- Identify new formats and opportunities for audience growth
- Coordinate creators, agencies and external partners
- Ensure consistency between brand positioning and digital execution

CRM & CUSTOMER JOURNEY

- Support CRM and customer engagement strategies
- Contribute to lead nurturing and retention programmes
- Identify opportunities for personalisation
- Analyse customer behaviour across digital touchpoints

DATA & ANALYTICS

Digital marketing without data is just an opinion.

You will:

- Define digital KPIs and dashboards
- Analyse campaign and channel performance
- Identify opportunities for optimisation
- Present results and recommendations to senior stakeholders
- Support increasingly data-driven marketing decisions

INNOVATION & AI

We are particularly interested in candidates who are curious about what comes next.

You will explore how AI, automation and emerging technologies can improve content creation, personalisation, media optimisation and customer experience.

Not because AI is fashionable.





Because the best digital marketers are constantly looking for a better way to work.

WHO WE ARE LOOKING FOR

You ideally bring:

- 5+ years of experience in Digital Marketing
- Experience within consumer, lifestyle, retail, services, technology or other brand-driven environments
- Strong knowledge of paid media and performance marketing
- Understanding of SEO, SEM, social media and CRM
- Experience with analytics and marketing dashboards
- Experience managing agencies and external partners
- Strong analytical mindset
- Excellent project management capabilities
- Italian and English fluency

Experience within an international environment will be considered an advantage.

THE PACKAGE

- Performance Premio
- International Projects
- Professional Development

Final compensation will reflect experience and seniority.

WHY BOLOGNA?

Because ambitious careers don't only happen in Milan.

Bologna combines an extraordinary quality of life with one of Italy's most dynamic business ecosystems.

Technology.

And companies increasingly looking for professionals capable of bringing an international perspective to their business.

And if Marketing, Communication and Digital are your world, stay close.

The map keeps growing.

And the next city could be yours.

Ali Professional | Experience Consulting

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7iwuh4