Paid Media Expert
Pubblicato il 25-08-2026 - ING ITALIA in Milano
ING Bank N.V. is looking for a Paid Media Expert
Sebbene l'esperienza professionale e le qualifiche siano fondamentali per questo ruolo, si assicuri di verificare di possedere le soft skill preferenziali, se richieste, prima di candidarsi.
Activities
As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‐on action: you know how to push for quick wins while also laying the foundation for long‐term structural growth.
Responsibilities
Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
Ensure tracking and measurement infrastructure is correctly implemented across campaigns
Act as the technical challenger to our agency partners and push for smarter, faster delivery
Work closely with peers across SEO, content and CRO to align on a shared growth agenda
Work closely with key stakeholders across product, sales and brand to drive impact
Required skills
Experience of at least 5 in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of the main performance channels including hands on experience in Search Console
Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
Contract offer
Working hours: Tempo pieno (37 hours per week)
Applicable Collective Labour Agreement: National C