Luxury Living Group - Digital & Marketing Director

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**DIGITAL & MARKETING DIRECTOR** A **Digital and Marketing Director** is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies. This role involves the integration of both traditional marketing methods and innovative digital marketing techniques to drive brand growth, customer engagement, and revenue. Key responsibilities include:
**Key Responsibilities**: - Strategic Planning**: Developing and implementing comprehensive digital marketing strategies that align with the company's business goals.**: - Brand Development**: Ensuring the company's branding is consistent and impactful across all digital touchpoints.**: - Customer Insights**: Analyzing customer data to gain insights, drive decision-making, and improve user experiences.**: - Team Leadership**: Managing and mentoring the marketing and digital teams, collaborating with other departments, and ensuring all marketing initiatives are executed on time and within budget.**: - Digital Transformation**: Identifying opportunities for adopting new technologies and digital platforms that can help the company stay competitive.**: - Analytics & Reporting**: Using data-driven approaches to track the performance of marketing efforts, measuring ROI, and adjusting improve results.**: - SEO & Content Strategy**: Overseeing search engine optimization (SEO) and content marketing strategies to increase organic traffic and engagement.**: - Paid Media Management**: Managing paid advertising campaigns, including PPC, display ads, and social media ads.**: - In-depth knowledge of digital marketing tools and platforms** (Google Analytics, Google Ads, Facebook Ads, etc.).**:



- Partnerships & Collaboration**:Working with external partners, agencies, and brand licenses to amplify the marketing message and reach broader audiences. **Skills & Qualifications**: - Creative Thinking**: Ability to generate innovative ideas that connect with customers and drive conversions.**: - Leadership**: Proven experience in leading and developing marketing teams.**: - Analytical Mindset**: Strong ability to interpret data, track key performance indicators (KPIs), and adjust strategies accordingly.**: - Communication**: Excellent written and verbal communication skills, with the ability to present marketing strategies and results to stakeholders.**: - Adaptability**: Staying up-to-date with the latest trends, tools, and technologies in the digital and marketing space. **Educational Background**: - A degree in Marketing, Digital Media, Communications, or a related field (5-10 years)
- Certifications in digital marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing) can be advantageous.
- Ability to manage interdisciplinary projects and multiple deadlines.
- Creativity, proactivity and ability to adapt to changes in the digital market.
- Experience with the use of CRM (Microsoft Dynamics) and marketing automation tools
- Experience in preparing high-quality corporate presentations, with attention to clarity and visual impact (in-depth knowledge of presentation tools such as Powerpoint, Keynotes, etc.)
- Knowledge of English is mandatory.
The Digital and Marketing Director plays a pivotal role in shaping a company's brand identity and ensuring its marketing efforts are effective and forward-thinking. **Place of Work**: Forlì

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j09o8