Area Manager-SPAL Products
Pubblicato il 25-08-2026 - Spal in Reggio Emilia
Role: Area Manager - SPAL Products
Location: Europe
Reports to: Sales Manager Distribution HQ
Experience: 5+ years in Sales and Business Development
Education: Bachelor’s degree in engineering; MBA preferred
Preferred sectors: Bus & Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck & Commercial Vehicles, Distribution, Off Highway applications.
Responsibilities
Ensure strong field presence through frequent travel (>50%) to customers, partners, and industry events across Europe.
Develop new business opportunities and drive sales of SPAL products across Europe, with a particular focus on France, Spain, Portugal, and Scandinavian markets.
Identify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.).
Monitor and track government and municipal tenders for city and intercity buses across European regions.
Build direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‑up market approach.
Support SPAL Aftermarket Sales teams and distributors in promoting and positioning SPAL products.
Achieve KRAs related to profitable sales growth, new business acquisition, and receivables management.
Provide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion.
Deliver weekly MIS updates to top management.
Other Skills/knowledge expected:
Proven ability to lead, influence, and collaborate across teams and customer organizations.
Strong background in Sales, Marketing, Business Development, and Key Account Management.
Customer‑focused mindset with the ability to build relationships at all o