Junior Brand Manager Biologics (Maternity Leave)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j1e45

At AstraZeneca we believe in the potential of our people and you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. As a **Junior Brand Manager Biologics**, you will play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives. You will collaborate to manage all marketing activities of assigned product to support company objectives. We are entering an era of unprecedented potential to deliver scientific breakthroughs within asthma, chronic obstructive pulmonary disease (COPD), idiopathic pulmonary fibrosis (IPF) and chronic cough. Our overall research ambition for the future is to transform the lives of these patients through our growing portfolio of inhaled combinations at the core of care, biologics for the unmet needs of specific patient populations, and scientific advancements in disease modification with the ambition of achieving remission or even cures for patients. If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do - join us. **MAIN DUTIES AND RESPONSIBILITIES** Reporting to the Head of Franchise you will manage all marketing activities of assigned product to support company objectives, conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks. You may work on the determination of distribution channel solutions (including digital, social media, inside sales) and working closely with Global and Other Marketing Companies’ teams. The role broadly includes the following key components: - Leads development of brand strategy and marketing plans for assigned brand
- Defines marketing strategy for the product through the implementation of cross functional Brand Building process considering Company and Brand objectives,



and in line with the Italian legislation and AstraZeneca compliance and procedures
- Leads cross functional Teams in order to guarantee the effective implementation and monitoring of Brand plan actions
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats
- Provides promotions, public relations, and advertising associated with assigned brands/products
- Guarantees support and engagement with Field Force
- Participates in development of training for field/customer service personnel on brand information
- Works closely with direct-to-consumer and managed markets teams to ensure successful positioning
- Works closely with sales leaders to identify opportunities/issues
- Achieves annual brand plan by coordinating cross-functional teams
- Ensures high Corporate image around Scientific Community
- Maintains and develops the relationship with KEEs (project, meeting and publications) and with HQ for Global projects
- Manages all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation **ESSENTIAL REQUIREMENTS**
- Business or Scientific Degree
- At least 1 years of marketing experience in healthcare or biopharma industry
- Previous relevant experience in Insight/Market Research/Business Analytics
- Experience in developing and executing the strategy
- Experience in implementing digital and multichannel campaigns
- Ability to engage cross-functional working groups and teams
- Good project management and analytical skills
- Strong communication skills
- Focus on result, decision taking, innovation mindset
- Fluency in Italian and English spoken and written **DESIRABLE REQUIREMENTS**
- Sales and/or Sales Leadership experience
- International Experience The recruitment team will evaluate your profile (qualifications, skills and experience), and review your CV to determine whether your skills and experience match the job profile.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j1e45