Digital Analytics

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Job Posting Title
Digital Analytics & Web Performance Specialist
The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What you will do
As Digital Analytics & Web Performance Specialist, you will be the go-to person for digital performance analysis at HQ level and for operational support to local markets. You will have full ownership of the CRO and A/B testing platforms adopted by the company, independently managing vendor relationships,



account configuration and day-to-day analytical support to internal stakeholders. Your work will have a direct impact on the optimization of the user experience across the Group's websites and on the effectiveness of each market's digital strategy.
Key Responsibilities
Data Analysis & Stakeholder Support
Collect, interpret and respond to analysis requests from local markets, acting as the dedicated point of contact for all Google Analytics 4 (GA4)-related needs.
Produce advanced reports and custom dashboards to monitor digital KPIs, traffic trends, user behavior and website performance, tailoring outputs to each market's needs.
Manage CRM analytics, campaigns results and revenues contributions, integrating data across the funnel.
Proactively identify insights, anomalies and optimization opportunities through continuous data analysis, supporting HQ and local stakeholders in strategic decisions.
Work closely with the Digital Techn

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j2fsy