Digital Marketing Manager | Bologna

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j2psy

Industry: International Consumer / Lifestyle BrandContract: Permanent | Full-timeReporting to: Marketing DirectorFor an international company entering a new phase of digital growth, Ali Professional is looking for a:based in Bologna.We are looking for someone who lives comfortably between two worlds.Creativity and performance.Someone who understands that a beautiful campaign is not enough if nobody sees it.And that millions of impressions mean very little if nobody remembers the brand behind them.THE ROLEReporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies.You will have responsibility for the entire digital ecosystem: from strategy and media planning to content, performance and analytics.WHAT YOU WILL DODefine the annual digital marketing roadmapTranslate business objectives into digital prioritiesDevelop integrated acquisition, engagement and retention strategiesIdentify new platforms,



formats and digital opportunitiesMonitor competitors, consumer behaviour and emerging trendsContribute to the evolution of the overall customer journeyPERFORMANCE MARKETINGManage paid media strategy across search, social and displayCoordinate acquisition and retargeting campaignsMonitor CAC, ROAS, conversion rates and other key performance indicatorsOptimise campaigns based on data and business resultsManage relationships with media and performance agenciesAllocate budgets across channels according to performanceSOCIAL & CONTENTDefine social media strategy together with Brand and Communication teamsDevelop editorial and content prioritiesIdentify new formats and opportunities for audience growthCoordinate creators, agencies and external partnersEnsure consistency between brand positioning and digital executionCRM & CUSTOMER JOURNEYSupport CRM and customer engagement strategiesContribute to lead nurturing and retention programmesIdenti

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j2psy