Senior crm project manager
Pubblicato il 25-08-2026 - Veepee in Italia
Veepee is a pioneer in online flash sales since 2001 and a key player in European e-commerce, collaborating with over 7,000 brands to offer highly discounted products available for a limited time. Operating across fashion, home, wine, travel, beauty and more, Veepee achieved a turnover of 3.3 billion euros (incl. VAT) in 2024 and employs 5,000 staff across 10 countries. As Senior CRM Project Manager for Personalized Promotions & Wallet, you will report to the CRM Group Director and drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club). You own two interconnected mandates : Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners. Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the "Mes Promos" space into a personalized, gamified promotional wallet.
You operate at the intersection of CRM strategy, product development and data, influencing without direct authority and acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams). You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance. TASKS Promotional Budget Strategy & ROI Optimisation Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation. Define well‐framed, scoped problems linked to concrete business OKRs based on evidence and define functional features to address them. Lead execution with contributions from tech, data and operational teams. Define the right promotional mechanics for the right moment: welcome offers, cashback, brand‐funded vouchers, targeted incentives, win‐back