Digital Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j3fgi

Job Overview Esperienza, qualifiche e soft skill: possiede tutti i requisiti per avere successo in questa possibilità? Lo scopra qui sotto. We are looking for a Digital Media Specialist to support the development and execution of digital media strategies across key channels. The role is responsible for planning, managing, and optimizing digital campaigns while ensuring strong alignment with business objectives, brand positioning, and customer engagement targets. Key Responsibilities Develop and execute integrated digital media campaigns aligned with business and marketing goals Contribute to digital media planning across paid, owned, and earned channels Create, manage, and optimise content across digital platforms (website, social media, CRM, etc.) Ensure consistency with brand guidelines and tone of voice Campaign Performance & Analytics Monitor campaign performance (KPIs, ROI, conversion rates)



and provide actionable insights Analyse user behaviour across channels and optimise media spend accordingly Media Planning & Coordination Support media planning and coordination with agencies and internal stakeholders Manage campaign timelines, assets, and deliverables Customer Journey & Optimization Contribute to the optimisation of the end‐to‐end customer journey across digital touchpoints Execute A/B tests and conversion optimisation initiatives Cross‐functional Collaboration Work closely with Marketing, CRM, Sales, and Product teams to ensure consistency and effectiveness of campaigns Trend Monitoring & Innovation Stay up to date with digital media trends, tools, and best practices Proactively propose new approaches to improve performance and engagement Qualifications, Skills & Experience Bachelor's degree in Marketing, Digital Media, Communication or similar 2–5 years of experience in digital media / digital marketing roles Proven experience in managing digital campaigns and media planning Familiarity with CMS, analytics tools, and media platforms Fluency in English an

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7j3fgi