Creative Content Marketing Specialist
Pubblicato il 25-08-2026 - Altro in Italia
As a content marketing specialist, you are responsible for creating and optimizing high-impact content that drives customer growth and engagement for Business Banking Italy. You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always‑on initiatives. You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints. Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high‑performing content.
Create and optimize landing pages focused on conversion and user experience.
Set up and run A/B tests to continuously improve content performance.
Contribute to in‑app content experiences to drive engagement and adoption.
Support SEO strategy by improving content relevance, structure, and visibility.
Translate campaign strategies into effective content concepts and formats for all channels (owned, social and more).
Experiment with new content formats (e.g. interactive, modular, AI‑driven content, or events).
Collaborate with internal teams and agencies to deliver scalable content solutions.
2–4 years of experience in content marketing, digital marketing, or a related field.
~ Strong experience creating and optimizing landing pages, with hands‑on A/B testing and performance optimization.
~ Solid understanding of SEO principles and content best practices, combined with experience in CMS and digital marketing platforms.
~ Data‑driven mindset with a clear focus on measurable impact and continuous improvement.
~ Strong stakeholder management and collaboration skills, with a proactive and ownership‑driven mindset.
~ Structured approach to testing, learning, and scaling, with an interest in innovation (e.g. Bachelor’s or master’s degree in (digital) marketing, business, communication or related fields.
~ Fluent in both English and Italian.
Contract offer
Permanent employment contract
Tempo pieno (37 ho