Field Marketing Manager North-East
Pubblicato il 25-08-2026 - Red Bull in Italia
The Field Marketing Manager is responsible for building the local face of Red Bull within their region (North East Italy – Triveneto, Emilia-Romagna and Marche) in the most relevant way and in line with the global and national strategies and priorities. He/she builds strong local networks, including opinion leaders and key influencers both online (social media) and offline. He/she creates and implements marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture, and Communications), leveraging On Premise, Off Premise, and New Business opportunities, and encompassing local needs and specificities, thus impacting the heart of local consumers and ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen; Marketing Innovation
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media Network).
Timely manage logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.
Develop and manage the regional budget with the support of the line manager and specialists.
Build smart and mutually beneficial partne