App Analytics Lead
Pubblicato il 25-08-2026 - BoF Careers in Italia
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
For the Digital Team based in Milan HQ, we are looking for the App Analytics Lead, who will be responsible for the mobile apps performance analytics across B2C and B2B Group App Ecosystem, driving insight generation to optimize engagement, retention, and business impact. We offer a stimulating work environment, with multiple innovative projects and a network of colleagues with different skill sets and backgrounds (UX designer, Product Owners, Data Analysts, E-commerce, Media).
Responsabilities
- Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIs
- Design, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention,
and conversion performance
- Conduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segments
- Partner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
- Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes
- Ensure best-in-class implementation and governance of mobile analytics tools (e.g. SDKs, event tracking, attribution)
- Define and promote analytics best practices across teams, fostering a strong data-driven culture
- Act as a trusted analytics partner for stakeholders, adapting insights and storytelling to both B2C and B2B audiences
Knowledge And Skills
6+ Proven experience in mobile app analytics, with hands-on expertise in industry-standard tools (e.g. Firebase, Adobe Analytics, Adjust, AppsFlyer, Amplitude or