Regional Field Marketing Manager, Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jbefl

**What will you do** As **Regional Field Marketing Manager - Italy**, you will work at the intersection of **strategy and execution**. You’ll be responsible for driving localized marketing programs across a diverse and dynamic region, partnering closely with sales, global campaign teams, and the wider EMEA marketing organization. This role offers the opportunity to **lead impactful programs**, adapt global campaigns for local success, and gain visibility in a fast-evolving marketing ecosystem. **How will you do it** **Local Execution with Business Impact**
- Plan, localize, and execute **multi-channel demand generation programs** that generate qualified leads and accelerate pipeline conversion.
- Build and manage campaign calendars, aligning closely with **sales leaders** to ensure marketing programs support business priorities.
- Work hand-in-hand with the Regional Head of Marketing to implement strategic initiatives and adapt them for **Italy**. **Funnel-Focused Performance**
- Own **end-to-end campaign execution**, from planning to performance analysis.
- Monitor, analyze, and optimize marketing funnels, ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
- Maintain campaign dashboards and share insights with local and regional stakeholders. **Global Collaboration, Local Relevance**
- Collaborate with **global marketing squads** to localize and land strategic campaigns in the region—ensuring cultural and market relevance.




- Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
- Act as a connector between **corporate strategy and local market dynamics**, ensuring the voice of the market is consistently heard. **Field Enablement & Sales Alignment**
- Partner with the sales team to support sales enablement, and event execution.
- Deliver content and tools tailored to local buying behaviors and customer needs. **What we look for**
- **6+ years** of experience in B2B marketing, preferably in **industrial technology, smart infrastructure, or SaaS**.
- Hands-on experience with **digital marketing**, campaign execution, and lead generation tactics.
- Strong understanding of **sales funnels**, campaign metrics, and marketing automation tools.
- A **team player with a performance mindset**—driven by impact, not ego.
- Skilled in cross-functional collaboration with sales, product, and global marketing teams.
- Fluent in **Italian**; Proficiency in English, additional European languages are a plus.
- Based in **Milan area**, with the ability to work **in-office at least 3 days/week**. **Why Join Us**
- Be part of a regional team that’s shaping how marketing drives **growth across EMEA**.
- Learn from experienced leaders while owning high-impact initiatives.
- Operate in a dynamic, collaborative, and purpose-driven environment.
- See your work turn into **pipeline, revenue, and customer value**—not just vanity metrics. LI-MP1 LI-Hybrid

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jbefl