Tribe Lead Growth Digital Sales
Pubblicato il 26-08-2026 - ING Bank N.V. Milan Branch in Milano
Overview At ING Italy, we offer a dynamic, inclusive, and entrepreneurial environment supported by technology, data, global scale, and a strong Orange Code culture. As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy for business clients, driving acquisition, activation, engagement, and community building across all digital touchpoints. You will build and scale a holistic growth engine that integrates advanced analytics, multi‑channel digital sales, content‑driven engagement, and strategic partnerships to grow ING’s Business Banking customer base sustainably.
Responsibilities Lead the Customer Insights & Analytics strategy for the Business Banking segment.
Build and orchestrate a robust data framework enabling granular visibility on funnel performance, customer behavior, product adoption, and churn dynamics.
Embed analysts within squads to enhance data fluency, experimentation, and decision making.
Own the customer 360° data assets for Business Banking, ensuring data reliability, segmentation accuracy,
and actionable insight generation.
Own the end‑to‑end acquisition and activation journey across all digital channels (web, mobile, performance media, CRM, partnerships).
Guide optimization of the full sales funnel, including onboarding, business KYC/AML flows, and the critical Honeymoon phase.
Drive activation of core products (business accounts, payments, cards, digital channels) through targeted journeys, education, and trigger‑based interventions.
Partner with product tribes to eliminate friction, reduce drop‑off, and improve conversion quality.
Develop a content strategy tailored to business clients, covering financial education, product usage, industry insights, and digital banking features.
Build and nurture digital communities that amplify engagement, advocacy, and brand loyalty.
Leverage content to support search performance, funnel optimization, and customer activation.
Coordinate omnichannel messaging a