Groups and Events Sales Manager
Pubblicato il 26-08-2026 - W Florence in Firenze
JOB SUMMARY The Catering Sales Manager is responsible for contracting and closing local catering and social business and ensuring that business is turned over properly and in a timely fashion for quality service delivery. The position is responsible for achieving catering revenue goals by actively up-selling each business opportunity to maximize revenue. The incumbent implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience. CANDIDATE PROFILE Education and Experience • High school diploma or GED, 2 years experience in the sales and marketing, guest services, front desk, or related professional. OR • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major, no work experience required. CORE WORK ACTIVITIES Managing Sales Activities • Manages sales efforts for the hotel including local corporate and social catering.
• Works collaboratively with off-property sales channels (e.g., Sales Office, Area Sales, EST) to ensure sales efforts are coordinated, complementary and not duplicative. • Responds to incoming catering opportunities for the hotel. • Identifies, qualifies and solicits new catering business to achieve personal and hotel revenue goals. • Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them. • Closes the best opportunities for the hotel based on market conditions and hotel needs. • Uses negotiating skills and creative selling abilities to close on business and negotiate contracts. • Designs, develops and sells creative catered events. • Maximizes revenue by up-selling packages and creative food and beverage. • Manages catering sales revenue and operation budgets, and provides forecasting reports. • Develops menus which drive sales. • Executes and