Go‑to‑Market (GTM) Manager - Italy ??

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jdosi

About Us

Educato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country.

Your Role

You’ll own the go-to-market for Italy end-to-end, working closely with our global team to adapt our playbook to the Italian market. With your deep understanding of Italian student life and the education ecosystem, you’ll shape our market entry strategy—from understanding students and mapping their journeys to launching partnerships and building our social and community presence.

Key Responsibilities

Market research & strategy: Identify segments, map learner journeys, and shape positioning. Build clear launch plans with timelines and channel strategies.
Creator & partner growth: Find and secure collaborations with Italian creators, educators, universities, and communities. Maintain a pipeline and track impact (reach, sign-ups, CAC, ROI).




Social & community building: Launch and grow Educato Italy on TikTok, Instagram, etc. Build and moderate learner communities (Discord, Telegram) and run ambassador programs.
Content launch readiness: Ensure listings, landing pages, FAQs, and comms are accurate, localized, and ready to convert.
User insights & product feedback: Run interviews, surveys, and usability tests. Share insights with Product to drive improvements and close the loop with learners.
Post-launch growth & reporting: Nurture relationships with partners, scale winning channels, and report on KPIs to the team so we can double down on what works.

What You’ll Bring

Must-Have

Native or fluent Italian, plus very strong English
Proven experience with influencer/creator marketing and partnerships in Italy
Track record of building and engaging online communities and social channels
Comfort running user research and turning insights into clear actions
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jdosi