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Social Media Executive

Pubblicato il 26-08-2026 - JD SPORTS FASHION in Milano

Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. This is JD Sports

As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. The Social Media Executive is responsible for executing strategic growth, optimization, and daily management of JD’s local social media channels. This role demands a creative, data-driven, and highly digitally savvy professional capable of translating global brand directives into high-impact local social media campaigns that enhance brand visibility, drive audience engagement, and foster a loyal online community.

The Social Media Executive will own the social media content calendar,



coordinate both organic and paid social executions, and deliver structured weekly KPI performance reports.

Execute and scale the development strategies for both organic and paid social media channels (Instagram, TikTok, YouTube, etc.) Ensure regular content is pushed out across social media channels.

Design, map, and publish consistent, trend-driven content streams, ensuring that all local social media platforms are visually premium and aligned with JD’s voice.

Work with the Commercial and Retail team to ensure all relevant products are being promoted and showcased in the best way possible.

Contribute to development of strategies and campaign ideas that will help improve follower numbers and interaction figures across all channels.

Analyze social media performance and KPI results to define market trends, customer behavior and industry best practice.

Skills & Experience Required

~ High level

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