Senior Brand Management Lead (Temporary)

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As pioneer in the field of aspirational footwear, design and technology, Scholl offers a specialized product portfolio featuring unique comfort, proven technologies and contemporary design (for women and men) since over 100 years.By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, Scholl promotes personal well-being while reducing carbon footprints.Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force.Scholl products are sold over 90 countries worldwide.For its Marketing department, Scholl Shoes is looking for a Senior Brand Manager to cover a maternity leave, reporting directly to the Chief Brand Officer and responsible for the following activities:BRAND MANAGEMENT:Oversee the development of brand guidelines to guide internal and external stakeholders in maintaining brand integrityManage brand-related activities for product launches and Collaborations, being in contact with other functions and departmentsWork closely with departments such as sales,



product development to ensure a unified approach in delivery the brand promiseMonitor and manage marketing budget with efficiency and optimization as must havesPR & COMMUNICATION:Develop PR & Communication GuidelinesDefine PR strategies and communication plans both offline and onlineOrganize corporate and social events with a digital component and press-daysPress offices coordination, run bi-weekly meetings with markets to assist them in the implementation of the communication strategyDevelop press materials related to new product launches and corporate activitiesLead the development of global campaign and all main executions and updates, including offline and online mediaQUALIFICATIONS & REQUIREMENTSBachelor’s degree in a relevant field; 5–7+ years of experience in Brand Management, Marketing, Communications, or related roles.Proven experience in managing international brands.Experience in product launches and integrated marketing campaigns.Solid experience in PR & Communications, preferably with agency/press office coordination.Experience in managing marketing budgets and optimizing investments.Experience in coordinating cross-functional and international projects.Previous experience in Fashion, Footwear, Beauty, Lifestyle, or Consumer Goods is preferred.· High proficiency in the English languageAdvanced working knowledge of Office 365 applications including MS Outlook, Teams, Word, Excel, and PowerPoint; Comfortable to travel aboard;

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jjuc9