ROUTE TO MARKET PROJECT LEAD

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jkdss

Do you enjoy strategic and cross-functional projects, feel passionate about changes and transformation and are you a pivotal team player? And, above all, do you like beer and drinking responsibly? We are seeking someone highly motivated and business oriented to join our team! Well! Then read carefully because maybe we are looking for you.

What you'll be doing

We are looking for a Business Development talent who will lead strategic commercial transformation initiatives in Italy, with a strong focus on Route to Market (RTM), Commercial Analytics, and Commercial Excellence.

This role will play a critical part in shaping the future commercial model of Carlsberg Italy by redesigning distribution strategies, improving execution effectiveness, strengthening analytical capabilities, and driving the adoption of key commercial processes and governance tools. You will work closely with Sales, Commercial Efficiency, Finance, People & Culture, IT and the CEEI Region.

Your activities will be focused on:

Route to Market transformation

Lead the end-to-end design and implementation of the Route to Market (RTM) transformation program in Italy, ensuring full alignment with the company's strategic priorities

Support the evaluation of the current RTM model and define the TO BE

Identify and unlock value across the distribution network by improving coverage, execution quality, cost-to-serve, and overall commercial effectiveness

Define clear RTM guidelines, governance, and execution standards, ensuring consistent implementation across regions and channels

Partner with Sales leadership to translate RTM strategy into actionable plans, targets, and field execution priorities

Lead the rollout of new RTM tools, processes, and KPIs, ensuring adoption and capability building within the commercial organization

Manage complex, cross-functional projects involving Sales, Marketing, Finance, Supply Chain, and external partners

Act as a key interface with distributors and strategic customers, leading high-impact negotiations and aligning on new operating models





Monitor RTM performance through defined KPIs and continuously optimize the model post-implementation

Develop and enhance commercial dashboards and reporting tools to improve visibility on business performance and support decision-making

Translate complex commercial data into actionable insights for Leadership teams

Partner with commercial functions to define KPIs, reporting standards, and performance tracking methodologies

Support the evolution of data-driven decision making across the commercial organization

Commercial Excellence & Core Processes

Support the implementation and governance of key Commercial Excellence processes across the organization

Contribute to the definition, monitoring, and continuous improvement of the company's core commercial processes and routines

Ensure consistency and alignment between RTM strategies, sales execution, and commercial planning processes

Facilitate cross-functional alignment through structured governance and performance review mechanisms

Support the deployment and governance of talent assessment and organizational development frameworks, including the 9-Grid methodology

What we're looking for

You combine strategic thinking with strong execution capabilities (from planning to delivery), leveraging data, dashboards, and structured commercial frameworks to support decision-making and accelerate business performance across channels and regions.

You act with cross-functional leadership (without direct reporting lines) and you have a structured problem solving approach, able to success in complex and evolving environments.

Min. 5/6 years of experience in Business Development, Sales, or strategy consulting roles

Strong understanding of commercial and distribution dynamics,



preferably in FMCG/beverage

Proven ability in managing/delivering complex, cross-functional projects

Excellent negotiation skills and stakeholder management capabilities

Strong results orientation and analytical mindset

Excellent communication and presentation skills

Degree in Economics, Engineering, or related fields

Fluency both in Italian and English

What you can expect

We're asking for a lot, but you'll be well-rewarded with a strong and engaged team locally and across borders, fostering an inclusive environment, always open to challenge status quo and looking for excellence with passion and to empower people to thrive.

Workplace : Milano, via Washington.

Salary pack

Type of contract : full time, permanent, CCNL Industria Alimentare

Gross Annual Salary : between 52 and 57.000 €

Benefits : 2 days/week smartworking, buoni pasto

Our Growth Culture

What if your own growth could spark something bigger - for your team, your community, and the world around you? What if curiosity, courage, and care weren't just values on a poster, but the way we actually work together every day? This is the kind of culture we're building. Explore it here CARLSBERG CULTURE

Due to General Data Protection Regulation (GDPR) we only receive applications via our applicant system.

CARLSBERG GROUP: BREWING FOR A BETTER TODAY AND TOMORROW For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive, and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth.

Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jkdss