Product Launches & Market Entry

- Own end-to-end strategic marketing planning for new products, services, and market segments

- Define positioning, pricing strategy and channel mix for each launch

- Coordinate cross-functional launch teams across Sales, Product, and Operations

Brand Positioning & Awareness

- Develop and maintain a consistent brand narrative aligned with strategic vision

- Oversee messaging frameworks, value propositions, and competitive differentiation

- Manage external agency relationships for creative and communications work

Demand Generation & Growth

- Design and execute demand generation programmes across digital and physical channels

- Define KPIs and measurement frameworks to track pipeline contribution and ROI

- Identify and develop new growth opportunities through market intelligence and customer insight

Pricing & E-commerce Management

- Define and manage pricing strategies across product lines, ensuring alignment with market positioning and margin objectives

- Own the e-commerce platform strategy, roadmap,

and day-to-day performance

- Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue

Must-Have

- 8+ years of experience in strategic marketing and strategy, or a related field

- Proven track record of leading successful product launches in B2B or industrial markets

- Hands-on experience managing an e-commerce platform and pricing in a commercial environment

- Strong analytical skills with the ability to translate data into actionable strategy

- Fluency in Italian and English

- Bachelor's degree in Marketing, Business, or a related discipline

Nice-to-Have

- MBA or equivalent postgraduate qualification

- Experience in packaging, industrial, or manufacturing sectors

- Familiarity with both inbound and outbound marketing approaches

- Additional European languages

Prestigiosa Multinazionale italiana - Impianti Packaging

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