Digital Marketing Manager | Bologna
Pubblicato il 27-08-2026 - Altro in Bologna
Industry: International Consumer / Lifestyle Brand
Contract: Permanent | Full-time
Reporting to: Marketing Director For an international company entering a new phase of digital growth, Ali Professional is looking for a:
based in Bologna .
We are looking for someone who lives comfortably between two worlds.
Creativity and performance.
Someone who understands that a beautiful campaign is not enough if nobody sees it.
And that millions of impressions mean very little if nobody remembers the brand behind them.
THE ROLE Reporting to the Marketing Director, you will define and execute the digital marketing strategy across multiple channels, working closely with Brand, Communication, Sales, E-commerce and external agencies.
You will have responsibility for the entire digital ecosystem: from strategy and media planning to content, performance and analytics.
WHAT YOU WILL DO Define the annual digital marketing roadmap
Translate business objectives into digital priorities
Develop integrated acquisition, engagement and retention strategies
Identify new platforms, formats and digital opportunities
Monitor competitors, consumer behaviour and emerging trends
Contribute to the evolution of the overall customer journey
PERFORMANCE MARKETING Manage paid media strategy across search, social and display
Coordinate acquisition and retargeting campaigns
Monitor CAC, ROAS, conversion rates and other key performance indicators
Optimise campaigns based on data and business results
Manage relationships with media and performance agencies
Allocate budgets across channels according to performance
SOCIAL &
- CONTENT Define social media strategy together with Brand and Communication teams
Develop editorial and content priorities
Identify new formats and opportunities for audience growth
Coordinate creators, agencies and external partners
Ensure consistency between brand positioning and digital execution
CRM &
- CUSTOMER JOURNEY Support CRM and customer engagement strategies
Contribute to lead nurturing and retention programmes
Identify opportunities for personalisation
Analyse customer behaviour across digital touchpoints
DATA &
- ANALYTICS Digital marketing without data is just an opinion.
You will
Define digital KPIs and dashboards
Analyse campaign and channel performance
Identify opportunities for optimisation
Present results and recommendations to senior stakeholders
Support increasingly data-driven marketing decisions
INNOVATION &
- AI We are particularly interested in candidates who are curious about what comes next.
You will explore how AI, automation and emerging technologies can improve content creation, personalisation, media optimisation and customer experience.
Not because AI is fashionable.
Because the best digital marketers are constantly looking for a better way to work.
WHO WE ARE LOOKING FOR You ideally bring:
5+ years of experience in Digital Marketing
Experience within consumer, lifestyle, retail, services, technology or other brand-driven environments
Strong knowledge of paid media and performance marketing
Understanding of SEO, SEM, social media and CRM
Experience with analytics and marketing dashboards
Experience managing agencies and external partners
Strong analytical mindset
Excellent project management capabilities
Italian and English fluency
Experience within an international environment will be considered an advantage.
THE PACKAGE Performance Premio
International Projects
Professional Development
Final compensation will reflect experience and seniority.
WHY BOLOGNA? Because ambitious careers don't only happen in Milan.
Bologna combines an extraordinary quality of life with one of Italy's most dynamic business ecosystems.
Technology.
And companies increasingly looking for professionals capable of bringing an international perspective to their business.
And if Marketing, Communication and Digital are your world, stay close.
The map keeps growing.
And the next city could be yours.
Ali Professional | Experience Consulting
#AliProfessional #DigitalMarketingManager #DigitalMarketing #Bologna #MarketingJobs #PerformanceMarketing #SocialMedia #CRM #ArtificialIntelligence #MarketingCareers #ExperienceConsulting