Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jp4dq

ph3POSITION SUMMARY /h3 /brpThe Marketing Manager role is accountable for disciplined execution of the annual marketing plan, driving measurable business, pipeline impact, and account penetration through targeted GTM initiatives, high?value engagement, and customer advocacy.
The Marketing Manager ensures rigorous performance tracking, fast follow?up of generated leads, and continuous optimization of actions to support company growth and sales conversion.
The main priority market will be fashion with a focus on manufacturing, with ad hoc support on automotive and furniture markets.
/p /brh3Job Description /h3 /brpThe Marketing Manager role is accountable for disciplined execution of the annual marketing plan, driving measurable business, pipeline impact, and account penetration through targeted GTM initiatives, high?value engagement, and customer advocacy.
The Marketing Manager ensures rigorous performance tracking, fast follow?up of generated leads, and continuous optimization of actions to support company growth and sales conversion.
The main priority market will be fashion with a focus on manufacturing, with ad hoc support on automotive and furniture markets.
/p /brh3Duties And Responsibilities /h3 /brul /brliSupport the definition, planning, execution, and yearly management of the regional marketing plan in line with Lectra's business priorities.
/li /brliAct as the main interface with other Go?To?Market teams (Sales and Customer Success), ensuring tight collaboration, clear alignment, and smooth progression of joint activities.
/li /brliAdapt, localize, and deploy corporate marketing assets, with a strong focus on optimizing the buyer journey and supporting commercial conversations.
/li /brliContribute to demand generation programs by defining target audiences, supporting account?based initiatives, and improving account reach and engagement.
/li /brliCollaborate on solution launches, ensuring local readiness, consistency,



and market impact.
/li /brliDrive the development of customer success stories and advocacy assets in collaboration with Sales and Customer Success teams.
/li /brliEnsure marketing activities are properly planned, executed on time, and reported, with clear outcomes and lessons learned.
/li /brliTrack and monitor yearly marketing KPIs, proactively activating corrective actions and marketing triggers when performance deviates from objectives.
/li /brliSupport regional budget planning, ensuring disciplined spend, prioritization, and ROI focus.
/li /brliCoordinate with internal and external stakeholders (Product Marketing, Digital, Events, Communications, Agencies) to ensure consistency and effective execution across events and digital activities.
/li /brliContinuously identify opportunities to improve processes, tools, and collaboration models to increase marketing efficiency and business impact.
/li /br /ul /brh3PROFILE /h3 /brpThis individual is both experienced and passionate about managing yearly action plans that set deadlines, budgets, and clear objectives.
The GTM strategy blends corporate awareness efforts with local and regional initiatives, emphasizing account-based marketing while leveraging regional strengths.




/p /brh3The Ideal Candidate /h3 /brul /brliHas a B2B marketing background /li /brliExperience in SaaS as a plus and interest in fashion /li /brliIs a technology enthusiast /li /brliHas ***** years' experience in managing marketing activities for an international company /li /brliHas a degree in Marketing, Communications or other related field from an accredited college or university /li /brliHas the ability to work both independently and as part of an integrated team /li /brliHas the flexibility to work with a very hands?on and operational approach but also at a more strategic level /li /brliIs liable and experienced in planning and executing marketing plans /li /brliIs creative and innovative /li /brliCan work under time sensitive conditions and demonstrates strict adherence to timelines and budgets /li /brliCan work with stakeholders in multiple countries and is a real team player /li /brliHas strong communication, presenting and networking skills /li /brliHas strong analytical and project management skills /li /brliHas previous experience in CRM and Marketing Automation Platforms, ideally Salesforce and Marketo /li /brliHas previous experience in marketing usage of AI tools (prompting and agentic AI) /li /brliFluent in Italian and English.
Other EMEA languages are a plus.
/li /br /ul /brh3TRAVEL /h3 /brpThe job is based in Milan (hybrid schedule) with 10% travel across Europe /p /brh3SALARY PAY TRANSPARENCY /h3 /brpThe compensation for this position ranges between EUR ***** and EUR ***** gross per annum.
/p /brpThe job level and contractual terms will be determined during the selection process based on the candidate's experience and competencies, applying objective and gender-neutral criteria, and in accordance with the National Collective Labour Agreement (CCNL) for the Tertiary, Distribution and Services sector.
/p /brpThe overall compensation package, including any variable components and additional benefits, will be defined based on a structured assessment of the candidate's profile against the requirements of the role, in line with the company's compensation framework and policies /p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jp4dq