Marketing Specialist Internship

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jqywk

**Marketing Specialist Internship**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
Global Sales and Marketing Manager **Your role and responsibilities**:
We are seeking a dynamic Marketing Trainee to support our Global Marketing Manager in driving innovative marketing initiatives for our collaborative robot (cobot) product line. This traineeship offers hands-on experience in a fast-paced, global marketing environment, perfect for someone eager to develop their skills in content creation, campaign management, and sales enablement. The work model for the role is: #LI-Hybrid This role is contributing to the Robotics Division in Sesto San Giovanni (MI). You will be mainly accountable for: - Creating Engaging Content: Planning, creating, and distributing engaging content across multiple platforms to enhance brand visibility and engagement, including developing articles, blogs, newsletters, and social media posts tailored to target audiences. - Designing Sales Collateral: Collaborating in designing and updating marketing materials, such as PowerPoint presentations and brochures,



ensuring all sales collateral aligns with the brand’s messaging and quality standards. - Managing Collaborative Marketing Space: Organizing and maintaining our collaborative marketing space (Showpad), ensuring content is up-to-date, easily accessible, and relevant for internal stakeholders. - Executing Lead Generation Campaigns: Supporting the planning, execution, and monitoring of global lead generation campaigns, analyzing campaign performance, and providing insights to optimize results. - Collaborating on Co-Marketing Activities: Working with key partners on joint marketing initiatives, including co-branded campaigns, events, and content development, ensuring alignment of messaging and branding with partner organizations to maximize impact. **Qualifications for the role**: - Recent graduate or final-year student in Marketing, Communications, Business, or a related field.
- You have strong written and verbal communication skills.
- You are proficient in MS Office Suite, especially PowerPoint.
- You have familiarity with design tools like Canva, Adobe Creative Suite, or similar is a plus.
- Knowledge of digital marketing and lead generation principles.
- You are highly organized with an eye for detail and have a proactive attitude.
- You are a team player and eagerness to learn and take initiative in diverse marketing tasks. **More about us**:

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jqywk