Go‑to‑Market (GTM) Manager - Italy
Pubblicato il 29-08-2026 - Educato AI (YC S24) in Italia
ph3About Us /h3pEducato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country. /ph3About Us /h3pEducato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission: Help every student learn smarter, score higher, and actually enjoy the process. We’re now bringing Educato to Italy and we’re looking for someone who can help us expand our presence throughout the country. /ph3Your Role /h3pYou’ll own the go-to-market for Italy end-to-end, working closely with our global team to adapt our playbook to the Italian market. With your deep understanding of Italian student life and the education ecosystem, you’ll shape our market entry strategy—from understanding students and mapping their journeys to launching partnerships and building our social and community presence. /ph3Key Responsibilities /h3ulliMarket research strategy: Identify segments, map learner journeys, and shape positioning. Build clear launch plans with timelines and channel strategies. /liliCreator partner growth: Find and secure collaborations with Italian creators, educators, universities, and communities. Maintain a pipeline and track impact (reach, sign-ups, CAC, ROI). /liliSocial community building: Launch and grow Educato Italy on TikTok, Instagram, etc. Build and moderate learner communities (Discord, Telegram) and run ambassador programs. /liliContent launch readiness: Ensure listings, landing pages, FAQs, and comms are accurate, localized, and ready to convert. /liliUser insights product feedback: Run interviews, surveys, and usability tests. Share insights with Product to drive improvements and close the loop with learners. /liliPost-launch growth reporting:
Nurture relationships with partners, scale winning channels, and report on KPIs to the team so we can double down on what works. /li /ulh3What You’ll Bring /h3h3Must-Have /h3ulliNative or fluent Italian, plus very strong English /liliProven experience with influencer/creator marketing and partnerships in Italy /liliTrack record of building and engaging online communities and social channels /liliComfort running user research and turning insights into clear actions /liliAble to own KPIs and make data-driven growth decisions /liliComfortable operating as a versatile generalist in a fast-paced startup; excellent prioritization and project management /liliGenuine interest in education and helping students succeed /li /ulh3Nice-to-Have /h3ulliKnowledge of Italy’s exam landscape (concorsi pubblici, esame avvocato, medicina, etc.) /liliExperience with paid social, performance marketing, or lifecycle/CRM campaigns /liliExperience taking a product from 0→1 in a market /liliBasic creative skills (Canva, Figma) and landing page builder know-how /li /ulh3Why Join Educato? /h3ulliMake a real impact: Your work will directly shape how Italian students prepare for life-changing exams /liliHigh ownership, real support: You’ll lead the market launch with a global team backing you. We move fast, iterate, and celebrate wins together /liliEarly-stage upside: Competitive salary plus equity - share in the value you help create /liliMission-driven team: We’re an ambitious but kind team that genuinely cares about each other’s growth and making education less stressful and more accessible /liliTools budget to execute: From creator partnerships to community growth, you’ll have resources to run your playbook /li /ulh3Job Details /h3ulliCommitment: Full-time, permanent contract (or equivalent if contracting) /liliLocation: Based in Italy /liliStart date: As soon as we find the right person /li /ul /p #J-18808-Ljbffr