Media Communications Specialist - Formula 1

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jyke5

ppAlpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts. /p pDriven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development. /p pDriven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day. /p h3About the role /h3 pWe are looking for a bMedia Communications Specialist – Formula 1 /b, who will beresponsible for developing and executing strategic communication activities that elevate Alpinestars' presence within the Formula 1 ecosystem. Acting as a key storyteller and brand ambassador, this role translates Alpinestars' commitment to performance, protection, innovation, and racing heritage into compelling narratives that resonate with media, teams, drivers, partners, and motorsport fans worldwide. /p h3Key Responsibilities /h3 h3Brand Storytelling Strategic Communications /h3 ul liDevelop and communicate compelling stories that express the Alpinestars brand narrative, highlighting excellence in performance, protection, innovation, and racing technology. /li liTranslate technical product advancements,



athlete achievements, and motorsport innovations into engaging media content and communication initiatives. /li liEnsure clear, consistent, and authentic brand messaging across all Formula 1 communication channels and stakeholder interactions. /li liIdentify and capitalize on storytelling opportunities that reinforce Alpinestars' leadership in motorsport protection and performance /li /ul h3Media Relations Press Management /h3 ul liBuild, develop, and maintain strong relationships with international motorsport media, Formula 1 journalists, broadcasters, digital platforms, and industry opinion leaders /li liManage all press activities related to Formula 1 programs, including product launches, press releases, media kits, interviews, and editorial opportunities /li liCoordinate proactive media outreach to maximize brand visibility and coverage throughout the racing season /li liMonitor media performance and identify opportunities to increase positive brand exposure /li /ul h3Event Motorsport Engagement /h3 ul liActively engage with the Formula 1 ecosystem through race weekends, team activities, industry events, product launches, and partner activations /li liSupport and coordinate media experiences, product presentations, and trackside activities,



ensuring premium brand representation at all times /li liManage communications support during key motorsport events and strategic brand initiatives /li liFoster relationships with teams, drivers, engineers, and industry partners to strengthen Alpinestars' position within the Formula 1 community /li liServe as a communication liaison between Alpinestars and Formula 1 ambassadors, teams, drivers and key partners /li liSupport and align athlete and ambassador storytelling with overall brand strategy, communication objectives, and product positioning /li liCollaborate with sponsored athletes and partners to develop authentic and engaging content opportunities /li liEnsure communication consistency across all athlete, team, and partner activations /li /ul h3Qualifications /h3 ul liBachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field /li liProven experience in media relations, communications, public relations, or content marketing, preferably within motorsport, automotive, sports, or premium lifestyle industries /li liStrong understanding of Formula 1, motorsport culture, and the global motorsport media landscape /li liExceptional written and verbal communication skills in English; additional languages are considered an advantage /li liExperience managing media events, press activities, and stakeholder relationships at an international level /li liAbility to translate technical concepts into compelling, audience-focused narratives /li /ul pbSalary package: /b starting from 60,000€ + meal voucher +welfare /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jyke5