Marketing director

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jylso

Ph3Company Overview /h3 pWe are bThe Tour Guy /b, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated. /p h3About the Role /h3 pThe Tour Guy is a tour operator and travel marketplace, and we're looking for a Marketing Director to lead our marketing organization and drive the next stage of our growth. /p pThis is a hands-on leadership role for someone who combines strategic vision with the drive to execute. You’ll expand our demand-generation efforts, lead a talented team across social, PR, and performance marketing, and partner closely with business leadership to turn company initiatives into marketing campaigns that move the needle. /p pAs we continue to add new trip markets, you'll be responsible for making sure every launch is backed by a coordinated, scalable marketing push. From paid campaigns to email automation to newsletter-driven traffic. The ideal candidate is a proven people manager with a track record of scaling marketing reach and revenue in a fast-moving, multi-channel environment. /p h3Key Responsibilities /h3 ulliLead, mentor, and manage our team carrying social, video, PR, ads, CRM, blog, and newsletter. /liliPartner with the Head of Business Operations and Head of Marketplace (PTR) to understand upcoming business initiatives, including new trip market launches, and translate them into coordinated marketing campaigns. /liliDesign and oversee full-funnel campaigns for each new market launch, spanning paid advertising,



email automation, and newsletter/"instant traffic" campaigns. /liliOwn overall marketing performance: set KPIs and budgets across channels, track results through weekly workflows, and report progress and recommendations to company leadership. /liliScale our already strong marketing playbook and processes into new markets. /li liChampion a content strategy centered on self-created and UGC content to build brand authenticity and reach. /li liIdentify and execute opportunities to scale marketing reach, grow sales, and drive overall business performance. /li /ul h3Desired Experience /h3 ulli10+ years of progressive marketing experience, including 5+ years in a leadership or management role overseeing multi-discipline teams (e.g., social, PR, paid media, email/CRM). /li liExperience in travel, tourism, hospitality, or online marketplace/e-commerce businesses strongly preferred. /li liExperience managing paid media programs using Google Ads and Meta Ads Manager. /li liExperience with email marketing/marketing automation platforms, specifically Klaviyo. /li liExperience with web analytics and attribution tools including Google Analytics (GA4),



Google Search Console, Looker Studio, etc. /li liExperience planning and launching marketing campaigns for new products, markets, or regions at scale. /li liExperience leveraging AI to create automation, workflows, and actionable reports /li /ul h3Desired Skills /h3 ulliStrong people leadership and management skills, with the ability to coach, motivate, and develop a team across disciplines. /li liStrategic vision paired with a hands-on, execution-oriented drive. /li liExcellent communication skills and stakeholder management, including working closely with Business Operations and Marketplace leadership. /li liData-driven decision-making, with the ability to translate performance data into clear action plans. /li liBudget planning and resource allocation across multiple marketing channels. /li liStrong written and verbal communication skills in English /li liAbility to build and scale repeatable marketing processes and playbooks. /li liWorking knowledge of social/UGC content strategy and PR fundamentals. /li /ul h3What we offer: /h3 ulliPermanent Contract /li liSalary Range: RAL €65,000 - €100,000 /li liMeal vouchers (€7 per day) in accordance with internal company policy /li /ul pAt The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7jylso