System Marketing Manager - Healthcare
Pubblicato il 27-08-2026 - Segment (Twilio) in Milano
Role Summary
The System Marketing Manager – Healthcare drives the definition, positioning, and go-to-market execution of silicon-based system solutions for the healthcare vertical.
This role bridges deep technical understanding of healthcare medical devices with commercial strategy, owning the creation of reference designs and proof-of-concepts that demonstrate NXP's value proposition to OEM partners while carrying global business responsibility for the healthcare segment.
Key Responsibilities
Reference Design & Proof-of-Concept Definition Define system reference design and PoC requirements (MRDs) for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics)
Translate clinical and OEM use cases into technical specifications spanning MCU/MPU, analog front?end, connectivity, security, and AI compute
Lead cross?functional execution with systems engineering, applications, and design teams from concept through working demonstrator
Prepare program introduction materials (business case, technical brief, executive readout) to secure internal investment and resourcing
Define success criteria, BOM cost targets, and differentiation vs. competitive solutions (TI, ADI, onsemi, STM)
Global Business Responsibility
Own healthcare segment revenue, design?win pipeline, and SAM/forecast tracking across regions
Build and maintain relationships with global OEM partners and Tier?1 accounts
Coordinate regional sales and FAE teams to align global strategy with local execution
Track competitive landscape and market share movement; report against business KPIs
Marketing & Content
Develop technical articles, white papers, and benchmarking content for executive and customer?facing audiences
Support executive strategy decks, design?win playbooks, and roadmap communications
Represent NXP healthcare strategy in customer engagements, trade shows, and analyst briefings
Qualifications
BS/MS in Electrical Engineering, Biomedical Engineering, or related field; MBA a plus
7+ years in semiconductor system marketing, applications engineering, or product management, with healthcare/medical device exposure
Demonstrated experience taking a reference design from definition through customer-facing launch
Strong grasp of regulatory context (IEC *****, FDA) as it shapes system architecture decisions
Excellent written/verbal communication for senior executive (VP/SVP/GM) and OEM partner audiences
Global travel availability
NXP is committed to equal pay for equal work and work of equal value and applies fair, consistent and transparent remuneration practices.
As of the date of this posting, the estimated gross annual base salary range for this position in Italy is between 50,600 € and 69,600 € annually.
This range is intended as a guideline.
Actual compensation may vary based on qualifications, experience, skills, and specific business or organizational needs.
This position falls under the applicable National Collective Labour Agreement (Metalmeccanica Industria).
Where relevant, the total compensation package may also include additional elements such as annual incentive opportunities and/or equity, along with a competitive benefits package.
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