Digital Marketing & Communications Specialist
Pubblicato il 29-08-2026 - Berco in Bologna
Berco is a global leader in undercarriage solutions, supporting heavy machinery across the mining, construction, agriculture, and forestry industries.
Through its Aftermarket division, Berco delivers a comprehensive range of high-quality undercarriage components and replacement solutions designed to maximize machine uptime, performance, and reliability in the most demanding environments.
With over a century of expertise and a global network of dealers and service partners in more than 100 countries, Berco provides trusted support and innovative solutions to customers worldwide.
For more information about Berco, please visit
What we are looking for
We are looking for a motivated and proactive Digital Marketing & Communication Specialist to join our Marketing team.
The candidate will play an active role in supporting the execution of marketing and communication initiatives, contributing to the growth and visibility of the Berco brand across both digital and offline channels. The role combines digital marketing, communication, event support and marketing operations, offering exposure to a wide range of projects in an international B2B environment.
Beyond executing assigned activities, we are looking for someone who takes ownership of their responsibilities, proactively identifies opportunities for improvement and contributes with ideas, enthusiasm and a collaborative mindset. The ideal candidate is eager to learn, enjoys working in a dynamic environment and is committed to delivering high-quality results while building strong relationships with internal stakeholders and external partners.
Key Responsibilities
Digital Marketing & Communication
- Manage the day-to-day execution of the company's social media channels (LinkedIn, Instagram, Facebook and YouTube), ensuring consistent and engaging communication.
- Support the creation, scheduling and performance monitoring of email marketing campaigns and newsletters.
- Manage and maintain contact databases, audience segmentation and mailing lists.
- Monitor and analyse digital marketing performance, preparing regular reports and actionable insights for continuous improvement.
- Support the creation of marketing presentations and communication materials while ensuring brand consistency across all touchpoints.
- Act as a key point of contact for dealers regarding marketing materials, promotional initiatives and communication requests.
- Coordinate the management of promotional merchandise, including stock monitoring, new orders and shipments.
- Collaborate closely with Sales, Product Management, Customer Service and HR on cross-functional marketing initiatives.
Events & Marketing Operations
- Support the planning and execution of trade shows, customer events, dealer meetings and company visits.
- Coordinate suppliers, promotional materials, logistics and operational activities related to marketing events.
- Manage purchase requests (ODA)
and marketing-related orders through SAP.
- Support the coordination of office services related to the Marketing department, including meeting rooms, catering, office supplies and visitor arrangements.
Requirements
- 2+ years of experience in Marketing, Digital Marketing or Communication.
- Excellent written and spoken English.
- Experience managing corporate social media channels and digital communication.
- Familiarity with email marketing platforms (e.g. Mailchimp, HubSpot or similar).
- Strong analytical mindset with experience preparing reports and monitoring KPIs.
- Good knowledge of Microsoft Excel (including Pivot Tables and charts) and PowerPoint.
- Knowledge of SAP is considered an advantage; willingness to learn is essential.
- Experience with Canva, Photoshop or similar graphic design tools is a plus.
What We Are Looking For
The ideal candidate is someone who:
- Takes ownership of their work and follows through on commitments.
- Demonstrates initiative and proactively identifies opportunities to improve processes, communication and ways of working.
- Is highly organised, detail-oriented and able to manage multiple priorities simultaneously.
- Enjoys balancing creative activities with operational responsibilities.
- Is collaborative, approachable and comfortable building relationships with colleagues, dealers and external partners.
- Brings a positive attitude, energy and a solution-oriented mindset to everyday challenges.
- Is eager to learn, continuously develop new skills and actively contribute to the growth of the Marketing & Communication function and the Berco brand.
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