Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7k25lq

PPC Specialist

Location: Milan, Italy | Remote

Employment: Full-time

About EVRY

EVRY is a fast-growing digital marketing agency focused on performance-led growth.

We work with ambitious brands and businesses across Australia and internationally, bringing together specialists across paid media, SEO & AEO, email marketing, websites, creative and social.

We're growing quickly, but we're deliberately building EVRY around the quality of our work and the relationships we have with our clients. We care about outcomes, clarity and doing things properly.

Our values guide how we show up for clients and each other:

- Ambition with Purpose: We aim high, take ownership and care about the impact of our work.
- Clarity over Noise: We communicate honestly and focus on what actually moves performance.
- Human First: We treat clients and teammates as partners.
- Curiosity & Growth: We test, learn and continuously improve.
- Vision: We believe great performance marketing should be accessible to EVRYone.

The Role We're looking for a PPC Specialist to join our growing performance marketing team, working closely with our PPC Lead and Head of Media. This is a hands-on paid media role. You'll manage and optimise campaigns across multiple client accounts, primarily through

Google Ads and Meta Ads , with a strong focus on generating measurable commercial results. We're looking for someone who understands the platforms beyond simply following best practices.

You should be comfortable looking at an account, understanding what's happening, identifying opportunities and deciding what should happen next.

You'll have the support of an experienced wider team, but we want someone who can take ownership of their accounts and genuinely care about the businesses behind the numbers.

What You'll Be Doing

- Build, manage and optimise Google Ads and Meta Ads campaigns
- Manage Search, Shopping, Performance Max, Display and remarketing campaigns where relevant
- Conduct keyword research and develop effective campaign structures




- Analyse search terms and continually refine negative keyword strategies
- Manage budgets, bids, targeting, audiences and campaign settings
- Write and test ad copy
- Analyse performance across CPC, CPA, ROAS, CVR, impression share and other relevant metrics
- Identify opportunities to improve account performance and efficiency
- Develop and execute ongoing testing strategies
- Review landing pages and identify opportunities to improve conversion performance
- Work with our creative team to identify and test new creative angles
- Monitor pacing and ensure client budgets are being used effectively
- Understand tracking and conversion data well enough to identify when something doesn't look right
- Contribute to account strategy and planning
- Stay across platform changes and developments within paid media
- Communicate performance, recommendations and next steps clearly to clients
- Work closely with our PPC Lead and Head of Media on strategy and larger accounts

What We're Looking For

- 3+ years of hands-on PPC / paid media experience
- Strong practical experience with Google Ads
- Strong experience managing Meta Ads
- Experience managing real advertising budgets and being accountable for performance
- Strong understanding of Google Search campaigns
- Experience with Performance Max and Google Shopping
- Strong understanding of keyword strategy, search terms, match types and negative keywords
- Understanding of bidding strategies, audience targeting and conversion optimisation
- Comfortable analysing campaign data and making decisions based on performance
- Working knowledge of GA4 and conversion tracking
- Strong attention to detail




- Commercial mindset and an understanding that great PPC performance ultimately needs to contribute to the client's business
- Great written and verbal English
- Comfortable communicating directly with clients
- Able to manage multiple accounts and priorities
- Proactive and comfortable taking ownership of your work

Nice to Have

- Previous digital marketing agency experience
- Google Tag Manager knowledge
- Ecommerce and lead-generation experience
- Merchant Center experience
- Experience managing campaigns across multiple countries
- Experience with YouTube, Microsoft Ads or LinkedIn Ads
- Experience working with creative teams on paid social campaigns
- French and/or Italian language skills

The Person We're Looking For We're less interested in someone who can tell us they've "worked with Google Ads" and more interested in someone who genuinely understands it. You should enjoy getting into an account, finding what's working, questioning what isn't and testing ways to make it better. We also care about how you work with clients.

Performance marketing isn't just dashboards and percentages. There is a business behind every account, and we want someone who understands that our clients trust us with their growth. You'll be encouraged to contribute ideas, challenge assumptions and continue developing your skills as the platforms evolve.

Why EVRY?

You'll be joining EVRY during a period of significant growth and becoming part of an international team with experienced specialists across performance, marketing, creative and web.

You'll work directly with our PPC Lead and Head of Media while taking increasing ownership of your own client accounts. We're building a performance team where people aren't siloed into repetitive execution. You'll have visibility across strategy, creative, conversion performance and the wider client relationship. If you know paid media, care about performance and want to grow alongside an ambitious international agency, we'd love to hear from you.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7k25lq