Creative Strategist
Pubblicato il 29-08-2026 - Koonei in Milano
About the Role
Koonei is looking for an A-Player Creative Strategist who understands content at a deep level and can transform performance data into high-converting ad creative. We aren’t looking for a general marketer, copywriter, or video editor. We need a dedicated creative mind who understands the psychology of short-form video, knows how to analyze performance metrics, and can systematically direct the full creative lifecycle to drive revenue.
Key Responsibilities
- Creative Lifecycle Management: Lead the full end-to-end creative process: ideation, briefing creators/editors, post-launch data analysis, and iterative testing.
- Direct-Response Scripting & Concepting: Develop strong, high-converting messaging angles, thumb-stopping hooks, and persuasive scripts tailored for paid social (TikTok, Instagram Reels, YouTube Shorts, Meta).
- Data-Driven Iteration: Read, analyze, and translate creative performance metrics into action. Identify why an ad won or lost (e.g., analyzing why drop-off happens at 3 seconds) and decide what variation to test next.
- Production Briefing: Build clear,
highly structured briefs for visual editors and content creators to ensure concepts are executed accurately and efficiently.
Requirements
- Deep Mastery of Short-Form Content: Native understanding of platform trends, consumer psychology, and what drives users to stop scrolling, engage, and convert.
- Metric Fluency: Mastery of core ad metrics, including Thumb-Stop Rate, Hold Rate, Average Video View Duration, CTR, and CPA.
- Track Record of Scale: Proven experience designing high-volume winning ads for direct-to-consumer (DTC) or performance marketing brands.
- Clear Communication: Ability to bridge the gap between media buyers, video editors, and content creators.
Application Question To apply, please include an answer to this required question along with your resume/portfolio:
- What is the biggest brand or client you have worked with, and what was your specific impact on their creative strategy