29 ago - Milano
Ey
At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The Brand, Marketing & Communications function has an important role to play in helping to achieve EY’s All in strategy. As EY continues to strengthen its global brand around Shape the future with confidence, BMC helps create distinctive, audience-led marketing and communications that build trust, shift perception and deliver measurable market impact.
The opportunity
EY is evolving the way it plans, creates, governs and activates digital content to support more connected, audience‑led marketing. As Digital Content Strategist, you will help translate EY’s strategic priorities and market opportunities into compelling digital content experiences that are relevant to target audiences, aligned to the EY brand, optimized for search and AI discoverability, and designed to drive measurable engagement and business impact.
Your Key Responsibilities
You will be responsible for editing, optimizing, and helping activate and measure content and campaigns for our global website. With a particular focus on your beats, you will actively partner with marketers around the world to understand their audiences and deliver content that meets our digital strategy, editorial criteria and business objectives. This will include a mixture of hands‑on project work well as contributing to planning and strategy across the digital channels ecosystem.
Skills And Attributes For Success
- Advise senior stakeholders on the best way to shape their ideas into compelling packages
- that have a distinct point of view, resonate in the marketplace and drive users through the marketing funnel
- Able to act as a strategic advisor around digital content and channel optimization across your service line community
- Advocate for digital best practices and how to use different design e
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