Content & Merchandising Specialist - Ecommerce
Pubblicato il 29-08-2026 - Alpinestars in Castel D'Azzano
Alpinestars is a leading global performance motorsports apparel, protection and footwear manufacturer.
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For over 60 years, the company has been providing riders, athletes and motorsports enthusiasts with technologically advanced products that combine protection, innovation and style.
As part of our continued global growth and commitment to delivering a premium customer experience, we are looking for an E-commerce Customer Care Specialist to join our E-commerce team.About the RoleWe are looking for a Content & Merchandising Specialist to execute and optimize the onsite customer experience across our e-commerce stores.
In this role, you will manage and optimize product content, merchandising, and key customer journeys, ensuring our digital storefronts are accurate, engaging, and optimized for commercial performance.Working cross-functionally with E-commerce Merchandising, Performance Marketing, SEO, CRM, Product and Art teams,
you will ensure consistent, high-quality onsite content while supporting SEO performance, AI discoverability, customer experience and conversion.
You will play a key role in the day-to-day management of our Shopify stores, supporting product launches, campaigns, merchandising execution and continuous site optimization.Key ResponsibilitiesOwn the quality, governance and continuous optimization of onsite content across product pages, landing pages, collection pages and key customer journeys, ensuring accuracy, consistency and alignment with established brand standardsLead the execution of onsite merchandising and content updates, including product launches, homepage merchandising, collection updates, promotional campaigns and seasonal initiativesOwn the continuous optimization of onsite content from a customer experience, SEO and AI discoverability perspective, using content performance, customer behavi