UA Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7k8s6o

At Naphora Games Group, we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games.

We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster.

Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you’ll fit right in with us.

Role Summary

Own and scale Naphora’s user acquisition across our mobile games.

Your objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data-driven optimization.

You’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV.

Responsibilities

User Acquisition & Growth





Develop and execute paid and organic acquisition strategies across multiple mobile games
Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks
Own campaign budgets, bidding strategies, and performance optimization
Scale acquisition while maintaining profitability and player quality
Support global game launches and LiveOps marketing initiatives

Creative Testing & ASO

Define and execute creative testing roadmaps
Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS
Lead App Store Optimization (ASO) initiatives to improve visibility and store conversion
Plan and execute creator and influencer acquisition campaigns

Analytics & Optimization

Analyze campaign performance and turn data into actionable recommendations
Track key acquisition, retention, monetization, and LTV metrics
Build dashboards and performance reports for stakeholders
Work closely with Product to improve retention, monetization, and LTV
Continuously monit

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7k8s6o