Digital Sales Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7k9001

We are looking for a passionate and strategic Digital Marketing Manager to join our Commercial team
The Digital Sales Manager plays a pivotal role within the Commercial team, driving strategic activation of digital sales across direct and indirect channels.
This role leads the execution of online sales initiatives, optimizing the property's digital presence on Marriott.com, multilingual global sites, OTAs, search engines, and metasearch platforms.
Working closely with marketing, revenue, and distribution teams, the Digital Sales Manager is responsible for maximizing conversion, increasing market share, and generating revenue, while ensuring a consistent and high-performing digital experience.
This role acts as a strategic advisor for digital sales initiatives, with a strong focus on results and growth.
Education and Experience
Required:
Bachelor’s degree in digital marketing, Business Administration, eCommerce, or related field.
2+ years of experience in digital sales, eCommerce, marketing, or online distribution. Hospitality or agency experience preferred. CORE RESPONSIBILITIES




Digital Sales Strategy
Defines and implements strategic digital sales priorities aligned with commercial goals.
Collaborates with Business Development and Marriott Digital Services to monitor and optimize online sales performance.
Analyzes conversion and revenue KPIs, proposing corrective actions and optimizations.
Manages digital activity budgets with a focus on ROI and performance. Online Commercial Activation
Coordinates digital sales campaigns with agencies and internal teams.
Optimizes Paid Search and retargeting campaign performance.
Oversees the PLUS platform for participating properties.
Identifies local and cluster-based activation opportunities to boost sales. Direct Channel Optimization
Continuously audits and enhances content and user experience on Marriott.com and hotel-specific pages.
Supports the development of conversion-focused web modules (e.g., offer pages, landing pages).

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7k9001