About us
Dyson is a global technology company. We invent, design and build technologies that challenge convention and redefine expectations. The Italian E-Commerce team plays a critical role in accelerating direct-to-consumer growth, delivering exceptional digital experiences, and building lasting relationships with Dyson owners through every stage of their journey.
About the role
As our Head of E-Commerce, you will lead Dyson's online business in Italy, combining strategic leadership with commercial ownership to deliver sustainable growth across Dyson.com and key marketplace partners. Acting as a key member of the local leadership team, you will influence business direction, lead a high-performing team and ensure exceptional experiences for Dyson owners.
You will:
Own the Italy e-commerce P&L;, driving revenue growth, profitability and long-term business performance.
Define and execute the e-commerce strategy, balancing immediate commercial opportunities with long-term business objectives.
Lead, coach and develop a high-performing team, creating clarity,

focus and engagement in a fast-paced environment.
Partner with Marketing to optimise traffic acquisition, conversion performance and return on investment across digital channels.
Challenge and influence internal specialists and external partners through a strong understanding of performance marketing and digital trading levers.
Lead the marketplace and third-party e-commerce business, strengthening commercial performance and key strategic relationships.
Use data and insight to identify growth opportunities, improve decision-making and influence investment priorities.
Collaborate effectively across local, regional and global teams to align priorities and deliver business outcomes within a complex matrix organisation.
Champion exceptional owner experiences across every digital touchpoint, from consideration and purchase through to care and repurchase.
Act as a leader for the wider Italy business, considering opportuni

Head of E-Commerce

Maestra

Bagnino

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Economo Ristorazione

Shampista e colorista